Your X-Factor: Building a Personal Brand

Ever watched the X-Factor or American Idol? How many times has Simon Cowell dithered over a contestant simply because he doesn’t know where to “fit” them? The music-mogul gives them that daunting stare, “You know … I’m having difficulty putting you in a category. I don’t think you know the artist you want to be … Continue reading Your X-Factor: Building a Personal Brand