Headlines are everything.
You need headlines for the pages of your website, the articles on your blog, the emails you send out, your Facebook ads, your videos and so on.
Without a doubt, the headline is the most important piece of copy you will write. If you get it wrong, your audience will leak away. If you get it right, they’ll want to read on.
In this video, filmed at the Diamond Mastermind in Playa del Carmen, Mexico, Adam Holland talks about how to write a good ad headline.
USE HEADLINE GENERATORS
If you’re new to writing headlines, there are many online headline generators you can use. All you need to do is provide some information about your offer and your audience, and they will spit out a headline.
After using the online headline generators for a while, you’ll start to notice what makes a good headline. Generally, you want to target pains and frustrations and pull at the heartstrings.
Once you start writing your own headlines, you can use this tool to evaluate your headlines. Enter your headline into the box and it will give you a score of its effectiveness.
OTHER TIPS FOR GOOD HEADLINES
Here are some good rules of thumb for writing effective headlines.
You can’t go wrong by writing a headline that asks a question. When people read a question, they are compelled to answer it, even if only in their heads. If the answer is yes, they’ll read on through the rest of the ad.
Use the word “you” wherever possible. This is always appealing.
Finally, write headlines that address a problem. That way, the reader knows that you understand and empathize with their problem.
Problems also get attention better than anything else. Newspapers know this. Pick up a newspaper and you’ll notice that most headlines address problems rather than positive news.
Stick to these rules, and with some practice, writing good ad headlines will become second nature.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to write copy and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.