Is there something you can do to go “over and above” for your customers? Make a kind gesture that they totally won’t expect and will make them say “wow!”
When you do this for someone, they are your customer forever. They’ll love doing business with you because they can see that you care about them.
EXAMPLES OF WOWING
When Darin Adams and his wife operated a home based business, they’d wrap all their products in wrapping paper for free. People didn’t expect it at all, and they’d say “wow!”
When Darin was hired to do a keynote address, he sent every attendee an autographed copy of his book in the mail. Again, people were shocked and they said “wow!”
When Darin stayed at the Hampton Suites, there were free chocolate chip cookies in the lobby. He ate a few, but when he came back, they were all gone. He joked to the attendant about the cookies being gone.
To his surprise, the attendant said, “What room number are you in? I will make you a fresh batch and bring them to you.”
WOWING CAN BE EASY AND INEXPENSIVE
Wowing your customers might seem like a costly and burdensome thing to do, but it doesn’t need to be.
For as little as $5, and in a totally automated fashion, you can wow your customers.
What about sending out a surprise $5 gift card to every customer who buys from you? This can be automated and doesn’t need to take up any of your time.
Or, you could send a hand written note to thank them for doing business with you.
If your lifetime customer value is a lot, you could even do something like this for people who come in as a lead. That will especially wow them if they’ve not even spent any money with you yet. There’s a better chance they’ll become a high ticket buyer later on.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.