Success is not dependent entirely upon long hours, hard work, and struggle. It involves some relaxation and also “manufacturing consequences” in order to get necessary tasks accomplished.
Working Hard vs. Dreaming Hard
Can you imagine life before the wheel? In 2000 B.C., if you needed to travel long distances, you did it entirely on foot or on the back of a donkey or ox. There were no Best Westerns or Holiday Inns back then, so travel wasn’t particularly safe. If you had a heavy load to carry? You had to put in on your back or drag it upon a sledge pulled by a pack of dogs.
People back then were able to work hard, just as they are today. A single idea—the wheel—enabled man to accomplish more, faster than he’d ever been able to.
The unknown inventor of the wheel undoubtedly observed the problems associated with labor and travel. My guess is, like with so many revolutionary ideas and inventions, it came to him during a moment of relaxation and reflection.
I base my opinion on some well-known examples:
- The English physicist Isaac Newton described how the theory of gravitation force “came into his mind” while he was sitting in a relaxed state and saw an apple fall from a tree.
- While taking a walk in the park, Scottish engineer and inventor James Watt resolved the energy efficiency problems of steam engines, a central factor in the industrial revolution.
- Danish physicist Niels Bohr arrived at his theory of atomic structure (for which he won the Nobel Prize in 1922) while he was drifting off to sleep, seeing it as being like the solar system, with planets revolving around the sun.
But I also base it on my own experience.
When I got started in Internet marketing back in 2008, I worked 10 to 12-hour days. I struggled. I made no money at all for nine months. I suffered bouts of self-doubt, wondering if I’d made a bad decision to leave school and go all-in on my own online business.
Everything came out alright. Today, MOBE is poised to hit revenues in the nine figures. But it wasn’t due to just continuous hard work. My biggest money making strides occurred when I was completely disconnected from “work.”
Earning $100K per Hour
I have a little confession to make: Even at the level of success I’ve achieved, I have trouble focusing and getting down to business. I still allow myself to be distracted by Facebook, YouTube, and my email inbox.
Those kinds of activities are often nothing more than mindless diversion—procrastination tools that don’t contribute to meaningful productivity.
But even buckling down and getting to work isn’t the sole means to an end. “Hard work” doesn’t address the big picture. It’s not the “wheel” that will revolutionize your business.
Back in early March 2013, I was 30,000 feet in the air; returning by plane from Fiji, where we’d held MOBE’s first Platinum Mastermind. It was while on that flight that I came up with the idea for MTTB, our flagship front-end product, which went on to sell more than 75,000 copies at $49.95 each.
This Big Idea, which ultimately took MOBE into the eight-digit revenue range (and made quite a few people very wealthy) was something that I worked out while in a completely relaxed state of mind: up in the air for 12 hours—completely insulated from office distractions and other peoples’ demands for my time and attention. No WiFi, no phones, no fires to put out. I was free to just think and be.
Though I hadn’t planned it that way, I soon discovered the value of such time. I estimate that it’s been worth $100K per hour, based on the income those resultant ideas have generated for MOBE over time.
Now, I routinely set aside such time to reflect on the big picture for my business.
Insulation + Obligation = Forward Progress
Insulating yourself from the usual demands and environment is good not only for visualizing and planning, but it’s also great to get some of those larger procrastination items off your to-do list.
For instance, I’ve known for over a year that I have to sit down and write my first book. I know what it’s about and the magnitude of what it will do for MOBE. Yet, I’ve been putting it off.
So, this weekend, I will spend three days and nights in a hotel room—away from home, away from the office—and I will knock out a complete book. I specifically chose a hotel that does not have free WiFi and I will be leaving my smartphone at home. It’ll be just me and my laptop.
Now, do you see what I’ve done here? I have publicly declared that I will write my first book over an upcoming three-day period. It’s in this email, which goes out to several hundred thousand people. I even went as far as posting it on Facebook.
The only way I can get it done is to put myself in a position where I must get it done.
By publicly declaring it, I’ve set an obligation to get it done. Failure to carry out this commitment will have consequences—in this case, it’s public humiliation. I am now obligated to MOBE. I am obligated to our affiliates. (And, I’m sure not going to give the competition anything to gloat over by failing to follow through.)
We all tend to procrastinate on tasks that we know could move us forward but we are not sure we will succeed at. Creating consequences for oneself is the best way I know to “force” yourself forward.
In this video (below), which was shot at a previous Titanium Mastermind event, I go into greater detail about how to use this method. It’s among the most-viewed MOBE videos ever.
Watch it and find out how to “do the impossible”, and thus, transform your business and your life.