One of the things that sets MOBE apart from other online business systems out there is the coaching.
It’s a vital part of what we do here because I know from my own experience that when you’re just getting started, you don’t know what you don’t know. You have all this information at your fingertips, but you don’t know what’s important or what to focus on first.
In a minute I’ll break down why I structured coaching at MOBE the way I did, but first I want to explain why having a good coach can make all the difference to your business.
You may have noticed that there are lots of different types of business coaches. Some focus on helping entrepreneurs achieve a desired result while others devote themselves to helping business owners and managers improve business operations.
The ones who focus on the entrepreneur tend to view leaders as having enormous potential to affect a business’s performance. So, their job is to make sure the entrepreneur stays on track.
The others, who focus on business operations, look for problems and opportunities to improve the performance of a business. Mostly, they look for ways to improve operational practices, efficacy, and profitability.
One key difference between these two coaching models, at least when applied in the general business world, is how they interpret the role of the coach. Some feel the coach needs to stay impartial and not lead the client. In other words, the client should determine the direction and focus.
Others assume the client needs help and wants more guidance to achieve their stated objectives. These coaches include their own experience and expertise in their coaching roles, and that can make a tremendous difference to an entrepreneur’s success.
Figuring out how much value a business coach delivers depends on your perspective, based on what you were hoping to accomplish going into the relationship. But the main goal of any coach is to be a keen observer who’s capable of providing constructive feedback.
This feedback is critical because, quite often, it’s hard for an entrepreneur to get meaningful feedback from anyone else. And it’s this feedback that leads to performance improvement, regardless of the focus area. So, a business coach can be a great investment, provided you choose wisely.
Coaching at MOBE
Here at MOBE, of course, we place a heavy emphasis on quality coaching because it greatly improves the entrepreneur’s chances of succeeding.
When you actually have a real, live human on the other end of the line, someone who’s built a successful MOBE business and has been-there-done-that, they’re able to guide you step by step through the process. They can tell you, for instance, what you should be focusing on. They can answer all of your questions.
As I was building the company and it started coming together, I found that coaching offered a much better way for our clients to get results because they learned and retained more when they could actually talk to someone live and get direction first-hand.
Once I decided coaching would be a major component to the MOBE business model, it wasn’t long before I realized we should have two levels of coaching.
That’s why, when you go through the MOBE program, the first person you start with is a Level One coach. Today, we have quite a few Level One coaches. Every one of them is an experienced business person. So, they’ve been in business before and they’re very familiar with this specific business model.
And, for those people who choose to partner with MOBE at the MLR level, they also get assigned a Level Two coach.
Now, the Level Two coach is a more senior coach on our team. We don’t have many of them—I believe there are fewer than 10 across the entire company—but some of them have been doing this for over 10 years and are among the top 2 percent in the internet marketing industry.
These Level Two coaches work with our clients who are at a slightly more advanced level. They just give them that extra level of training.
Internet marketing is an industry that’s constantly changing. When you’re first getting started, you have a ton of information coming at you from all directions. Information about tech stuff, marketing, copywriting, and analytics. That’s why most people who venture into internet marketing end up throwing in the towel before even giving themselves a legitimate chance for success.
But with the right coaching in place, you gain perspective. You learn what to do and when. You get a structured approach to learning and implementing. You find out from someone who’s been there and can tell you exactly what you need to know, when you need to know it—and what you don’t have to bother learning.
Coaching has played a major role in the success of MOBE’s affiliates and partners over the years, and that’s something that will never change as the company continues to scale.