Sometimes, in order to put in the necessary efforts to make your business succeed, you have to create circumstances that set you up for a big loss if you do otherwise.
Definition of “Positioning”
For people who aren’t familiar with MOBE, “positioning” refers to the level of financial investment which a MOBE affiliate has made in their business. Each level entitles the member to earn increasingly larger commissions from his sales and from the sales of other affiliates who are positioned at lower levels. Other affiliate sales organizations also have a similar positioning arrangement.
Generally speaking, at the lowest position, you can earn up to 50% commissions on front-end products that sell for between $10 and $300. If customers who buy those front-end items go on to upgrade to any of MOBE’s premium back-end products, the affiliate who made the front-end sale is not entitled to any further commission.
However, if they invest in a higher position, that affiliate not only gets access to a wider range of high-quality products and services to build their business, but they can also start collecting residual back-end commissions from the front-end buyers’ other purchases—gaining commissions of $1,000, 3,300 and $5,500.
A MOBE affiliate positioned at the Diamond level, our highest, can earn commissions of as much as $13,500 on a single sale.
So, with a greater investment comes greater potential for returns.
Potential for Returns?
I say potential because some people think that merely investing their money to become fully positioned is a guarantee that they will start making huge commissions. That’s not exactly how it works.
When you become fully positioned, you have the opportunity to earn commissions that people at lower levels cannot access, but you still have to drive traffic to your offer. You still have to “feed the funnel,” and create a huge and responsive list of leads to whom you can market your offers.
You have to do that at any position in MOBE but at the higher positions, the returns are a lot bigger.
The Pressure of Dollars
When I started out in Internet marketing, I invested $1,800 in an affiliate marketing program. Now, if you know me, you know that I don’t like to waste money but, at first, I put so little effort into my $1,800 investment that I might as well have just thrown the money in a dumpster.
At the time, I was hoping that program would produce some sales for me. You get that? I was hoping. Seems pretty ridiculous now.
That company had a similar hierarchy of positions, but not exactly like MOBE’s, and, after being with them for few months, I decided to get fully positioned, so that I could make bigger commissions. My $1,800 investment became more like a $40,000 investment, as I laid down $38,000 Australian for the privilege.
I have to admit that I didn’t sleep very well that night or the next. I’d previously quit my side job to concentrate on Internet marketing. I had next to nothing left in the bank. I went into a state of panic, thinking that I’d just thrown away my life savings.
After a couple days, the panic subsided. The “hope” I’d felt at $1,800 turned into determination. I allowed myself no choice but to do everything I could to make it work. There was no way I was going to wave goodbye to $38,000.
I became focused and stopped goofing off. The couple minutes a week I’d been spending on the $1,800 business turned into an hour a day, then several hours a day, and then 10 and 12 hour days. I got obsessed with succeeding at Internet marketing.
It took months before I got my first sale. All the while, I had friends and family members assuring me that I’d made a huge mistake. I had no intention of proving them right. And today, six years later, with my revenues approaching the high eight figures, I can say the struggle was worth it.
So, when people ask me if they should get fully positioned, I always answer with a very well-informed, “Do it.” Do it not only for the access to the highest commissions, but also because the investment will light a fire under you so that you have no choice but to succeed.