As a new affiliate marketer, you can spend a lot of time getting ready for success. But how do you know when you’ve trained enough? And when is it time to get down to business?
How to Take a Beating
When I was in high school, I became interested in boxing. I bought a pair of boxing gloves and joined a local boxing gym in my hometown of Perth, Australia. Every week, I took a lesson with a trainer: how to jab, how to punch, and how to defend myself. I sparred with my trainer and with other kids my age. It went on for about a year, and though I didn’t carry boxing forward into the rest of my life, for a while, I was very interested in it and soaked up all I could on the subject.
I watched a lot of videos of past fights and read a lot of articles and interviews with fighters. One that really stuck with me was an interview with a boxer who later went on to act in TV shows and movies. He’d had some good fights and had a pretty good record, but in 1982, he challenged the then-heavyweight titleholder to a fight. This boxer outclassed him in experience, speed, and reach.
He went the entire 15 rounds with the titleholder in what turned out to be one of the biggest mismatches in boxing history. He lost by the unanimous decision of a three-judge panel.
In an interview he stated that he’d trained for the fight by “hanging out at the gym, talking trash, and drinking Dr. Pepper.” I couldn’t tell if he was serious or not, but considering the beating he’d taken, it was probably true.
It wasn’t until about ten years later that I realized that this particular fighter represented something very important … in the field of affiliate marketing.
How to Win a Few Rounds
While for prizefighters, there probably isn’t such a thing as too much training, for affiliate marketers, there most definitely is.
The contender may have squandered his training time, but it was evident from his performance (Holmes vs. Cobb; it’s on YouTube) that he could box. And, win or lose, the most important thing is that he stepped into the ring. If all he’d done was train and wait until he was sure he could beat the champion, he never would have fought … and never would have had a chance of winning.
As a new affiliate marketer, you do have to train a bit. But mostly, you just have to get into the ring and deliver the punches, so to speak.
You have to be willing to market and sell your product or service. All of your actions have to be geared towards making sales—especially the first sale.
Keep Your Eyes on the Prize
As you learn, you may be exposed to distractions: new offers from online marketers in your inbox or the latest “secrets” and “tricks” to increase your conversions and what-not.
You will encounter things you don’t understand that you think you need to understand. You will spend time learning these things and then discover other things you also feel you need to know about. You will buy e-books and courses or get on some new online marketing guru’s email list and get caught up in what can become an endless cycle of learning, learning, and more learning.
The fact is that you don’t have to know it all before you can start marketing your offer and going after sales. You only need to know a few things:
- Your offer—the product or service you want to sell.
- How to write copy high-converting copy for your offer.
- How to set up an email autoresponder.
- The different methods of advertising—choose one and master it.
MOBE’s 21-Step HTAM program provides 1, 2, and 3. All you need to do is choose an advertising method and start driving traffic.
Learn these things in whatever way you can. Once you understand them, close the book or the program and just do them.
Then “stay in the ring” and “keep swinging”—keep placing ads because that’s the only thing in this business that leads to sales, success, and financial freedom.