In business, you need to be bold. You need to take massive action. You need to be aggressive in your marketing and your spending.
Too many new business owners decide they’re going to just “dip their toe in” because they’re afraid of failing. Ironically, if you do this, you’re most likely to fail.
To get the big rewards in business, you need to take the big actions. You have to get over your fear of failing and jump in with both feet.
Norbert Orlewicz explains more in this video, filmed at the Diamond Mastermind in Bali, Indonesia.
BE BOLD IN SPENDING YOUR MONEY
Marketing costs money. When Norbert and his team do a marketing campaign, they know that the first $1,000 is just for testing. It’s throwaway money.
With that first $1,000, their goal is not to profit, but to gather data and research the market. They know they won’t see that $1,000 come back, but they’re OK with that. As they invest their second $1,000, they have a better idea of what works and what doesn’t.
Yet too many new business owners take the opposite approach. They invest $100 into marketing, fret about not having made any sales, conclude that they’ve failed and turn off the campaign.
Unless you are bold in spending your money, you won’t find your winning ad, nor will you have the volume of leads to get a decent result.
A BOLD APPROACH TO VIDEO MARKETING
Your marketing needs to be bold and aggressive to make it worth your while. One video per month is not going to get you noticed. What about one video every day?
Before you start thinking of excuses to do with your inexperience or lack of resources, consider this story.
Norbert had a student who committed to creating daily videos. He had never recorded a video in his life, but he made the commitment anyway.
Did he give up out of frustration? No. Norbert started seeing his student’s videos on his news feed, and sure enough, there’d be a new one every day. He was taking bold action.
3 months after the new video marketer started, he quit his job. After 2 years of bold action, he had his first $50,000 month. He didn’t have any experience with marketing, and he didn’t even have any money for paid campaigns. He simply took bold action and he’s reaping the rewards.
You can access more beginner business strategies like this one, and learn how to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs, in the MOBE Silver Masterclass. To learn more about the Silver Masterclass, click HERE.