Webinars can play an important part in your business’s marketing strategy. They allow you to communicate with your audience and sell them your products and services.
Additionally, you can use webinars to place yourself as an authority in your niche and increase your credibility by sharing your industry knowledge and experience with your audience. An article on Ad Luge reinforces this point: “Some people will attend webinars on almost any subject just for the love of knowledge.”
To teach your audience (in the hope that they will buy what you’re trying to sell) you have to create an effective webinar. And to help you begin crafting a successful webinar, take note of the following points.
Time Flies By
It can be daunting to think that you have to talk for a significant period of time without any response from your audience. It could feel like a very lengthy monologue. But you need not worry. Just remember that the time will pass by quickly when you’re conducting an engaging webinar.
In fact, I’ve done webinars that have lasted 5-6 hours! If you’re passionate about your product and making it as an internet marketer, you’ll find that you can quite easily talk about the subject matter without hesitation.
So, just relax and practice. Once you’ve come up with a great way of delivering your webinar, you’ll be ready to go live!
Its Value Should Advance the Sale
You could quite possibly split the room in two with your webinars: on one side you’ll have prospects who are curious about your products and on the other side you’ll have customers who are ready to buy. All of the content that goes into the webinar should be of value to your audience. If the content is valuable and effective enough, then you’ll easily convert prospects into buyers.
For example, if you’re promoting the 21-step program, then your webinar should outline the importance of high-ticket sales and the corresponding big commissions to convince the audience to buy the program and avail the benefits.
Be creative with your points. For example, you can use anecdotes to demonstrate how your audience can achieve financial freedom from starting their own business or becoming a MOBE consultant.
When your content is valuable, your audience will find it easier to trust you, and subsequently, buy from you, since they’ll feel enlightened and educated by what you’ve shared. WP Curve states: “Webinar marketing is one of the best ways to build trust with your audience. This is powerful because as we move our leads through the buyer’s journey, trust is one of the biggest factors that will determine whether they will buy your products or services or your competition’s.”
The Content Should Support the Sale
You must remember to include content that relates to the product and supports the sale. No matter how valuable and noteworthy your webinar is, if the content does not lead to the sale, then you’ll have wasted a lot of time.
For example, if you’re selling a product for traffic generation but spent half an hour explaining how to upload videos (which is only somewhat related as far as marketing is concerned) then you’ll have lost a lot of your audience who came looking to make a potential purchase. Instead, you should create a different webinar that specifically talks about video marketing in more detail.
There’s no harm in mentioning a few indirectly related things, but always come back to the main topic and objective—the sale.
Split Your Webinar into Sections
Give your audience a brief introduction to what’s on the agenda and split the content into sections. By doing so, your content will be easier to understand, you’ll get time to take a brief respite, and you’ll avoid boring your audience.
Introduce a Solution to the Problem
Your content should essentially be a breadcrumb trail that leads customers to make a buying decision. You should tie in the sale at the end of the webinar by explaining what audiences can do to solve their problems.
Once you’ve explained how your product can address their pain points, you can further promote your offer by saying something like, “This program can help you achieve results faster than anything currently on the market.” Then, you should end it with an irresistible call-to-action.
Promote It on Facebook
There’s no point in spending time and effort creating a webinar if nobody attends. Promote your webinar as much as you would any other part of your marketing campaign. Notify your Facebook subscribers about your webinar and briefly tell them what they can expect to gain by attending.
A good rule of thumb would be to have a minimum of three points to discuss, with each piece approximately 10 minutes in length. That’s already 30 minutes of content to talk about!
After conducting one webinar, you’ll be far more comfortable creating the next one. This confidence and experience will increase your presentation skills, which you could take to sales pitches with important investors.