Steven Nickerson has been in business for over 10 years. Through his company RapidMind Solutions Inc., he provides IT consulting services helping companies increase their productivity and profitability through software automation.
Being an owner and operator at the same time, created ups and downs in his business. Steven had to focus on either sales or delivering the services himself. Working on both at the same time was a challenge and limited his ability to grow the business even though he had staff to help with the technical aspects.
Steven’s business revolved around existing clients who sent him multiple projects to work on. He had no new customer acquisition process which meant that he could not grow his company beyond his existing client base. This also limited his ability to raise his prices as he was dealing with the same customers.
Through his MOBE training, Steven learned about customized online marketing strategies that will allow him to find new customers online. This meant he did not have to rely on his existing network only for referrals.
Steven learned how to create a customer avatar so he can customize his marketing to fit their needs. He also learned how to systemized his customer acquisition process online so he can find new leads 24/7.
Having a new pipeline of customers has allowed Steven to raise his prices by over 40% when dealing with new clients. Something he could not do with existing clients.
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