Webinars are some of the most effective devices for closing sales.
Why? They allow you to capture your audience’s attention better than any medium and enable you to make exclusive offers.
They are also excellent branding devices, because anyone presenting a webinar is perceived as an authority.
In this video, filmed at the Super Charge Summit in London, Nick Pratt talks about why you should start doing webinars now.
WHY WEBINARS ARE SO POWERFUL
Nick Pratt puts on webinars to sell a range of different products. He finds them to be powerful in a number of ways.
Firstly, a webinar is a live scheduled event. People give you a different level of attention on a webinar than if they’re just reading one of your emails.
When they check their emails, their mind is on other things. With a webinar, they put it on their calendar, and when they show up, they are totally dialed in and focused on nothing else.
A webinar is a perfect opportunity to offer special bonuses. Nick will often put on webinars and offer bonuses for just the first 10 people who buy. He will not make that offer available outside of the webinar. This gives people a sense of urgency to act.
Webinars can help to convert even those customers who don’t attend. Just by seeing that you are putting on webinars, they perceive you as an authority.
Nick has often got messages from people who did not attend his webinar, but still want to sign up with him because he looks like someone they can trust.
HOW TO GET STARTED TODAY
To start doing webinars today, you can get a 30 day free trial of GoToWebinar.
You will get some step-by-step training to help you navigate the technical aspects and make your webinar happen. After you’ve done it the first time, it will become second nature.
Come up with one big benefit that your customers will get from the content of your webinar. For example, it might be a training about how to get more leads for your business. Choose something that’s relevant to your market, announce it to your list, and you’ll get some sign-ups.
On the webinar, deliver the content you promised, and then you can make an offer that allows those who are interested to take further steps with your business.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.