The infomercial expert, Kevin Harrington, says that the sale is made during the first 5 seconds.
In other words, if an infomercial loses the audience’s attention or trust during those first 5 seconds, there’s nothing the remainder of the infomercial can do to salvage the sale.
When you’re speaking on stage, it’s exactly the same.
It’s crucial that you begin your speech in the right way, so that you can make some sales towards the end. In this video, filmed at the Titanium Mastermind in Cabo San Lucas, Mexico, Dave VanHoose gives some tips for doing so.
THE FIRST 5 SECONDS COUNT!
Remember, if you get something wrong in those critical first 5 seconds, and you lose your audience’s attention or trust, nothing you say during the rest of your presentation will be able to salvage the sale.
In the first minute of speaking on stage, don’t start with administrative details like pointing out directions to the bathroom or thanking the organizers for the nice food during the breaks.
Instead, captivate your audience by asking a question that engages them and addresses their biggest problems. Hint that you’re going to offer a solution during your presentation.
USE AN INTRO VIDEO
Another tip to begin on the right foot to use an intro video. When Dave VanHoose spoke at Larry Benet’s event, his audience comprised some of the top speakers in the world. There were Tony Robbins, Mark Victor Hansen, Jack Canfield and others.
Considering that Dave VanHoose’s presentation was teaching public speaking skills, and his audience comprised already experienced speakers, you can imagine it would have been a skeptical room.
His solution was to use an intro video. Before he got on stage, a 2 minute and 30 second video was played that introduced Dave VanHoose and established his expertise and credibility. The sales happened before he even showed up on stage.
HAVE THE MC INTRODUCE YOU
Finally, if you have the opportunity for the MC to introduce you, take it.
They are the centerpiece of the event. They are the trusted advisor, and everyone is at the live event because of them. They are the audience’s leader, and when they speak, the audience listens.
Approach the MC and request that they introduce you from the stage.
If they’re an experienced stage speaker, they should know exactly what to say. For example, if Tony Robbins was introducing Dave VanHoose, he might say, “Dave VanHoose is going to teach you how to add speaking to your business and empower yourself. He’s trained my speakers and myself to be better at what we do. Give him a warm welcome.”
This will usually be followed by a handshake and hug, which acts as a transfer of power. All the respect that flows to the MC is now flowing to you.
In the MOBE Titanium Mastermind, you’ll get access to some of the world’s best business mentors. Their expert knowledge can help you to scale your business through successive revenue ceilings. To learn more about the Titanium Mastermind, click HERE.