Do You Want to Own a Business
That Gives You Personal and
Financial Freedom?

Dear Small Business Owner,

If you’re reading this letter, then you have an interest in starting your own business or improving a struggling one. Right now, you’re probably thinking about the first thing you need to learn, and making a list of things like “building my website” or “getting traffic.” Wrong. This is out of order. The first thing you need to learn is … how to THINK like a successful entrepreneur. You must get your Mindset—your thoughts, daily habits, and thinking patterns—in check before you do anything else. If you don’t, then all the tactics and strategies in the world won’t help you. It’s relatively easy, but the sad truth is that most small business owners never get their Mindset right. It’s one of the main reasons why 40% of small businesses fail in their first year, and 80% fail within 5 years. On the other hand, if you learn how to think like a successful entrepreneur now, then everything else will fall into place. In this short letter, I’ll tell you about a special program called the Silver Masterclass that will show you how to create a Success Mindset that will propel your business forward.

You’ll learn that most successful entrepreneurs aren’t smarter or more talented than the average person, but they do THINK differently.

You’ll learn:

  • how to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs
  • how to value your time and laser-focus on high-level activities that will grow your business exponentially
  • how to overcome “learned helplessness” and take ACTION
  • how to reprogram your mind for success, and set “impossible” goals and achieve them

This program will not be “whimsical” feel-good motivational fluff. This is actionable training developed from proven Mindset and Productivity strategies that work in the real world.

Think of it as a college-level course that builds a strong mental foundation for your business. But before I get into the training, I want to tell you a story that will show you WHY mindset is so important.

The Story of Two Entrepreneurs

Back in 2009, I was part of an affiliate program (not MOBE) for a company based out of Australia. This company had 3 main products priced at $1,755, $9,000, and $15,000.

I’d never seen an affiliate program like this before, and it intrigued me.

I ended up investing my entire life savings into it (and whatever I could borrow from friends and family). I didn’t think, “I’ll see how it goes, and if it doesn’t work out, then that’s OK because I’ll have a safety net.”

My mentality was “I’m going to make this work, no matter what.”

So, I started going to weekly meetings with other affiliates in this company. We originally met at a national seminar in Sydney, and all of us were brand-new.

Every week, we’d meet at the Balmoral Pub, a local bar, where we’d get lunch and have a few drinks. We were all very excited about the potential of our businesses, and how much money we were going to make. But as time passed, fewer people began to show up each week. Soon, it was down to just 3 or 4 of us. And finally, it was down to two including myself. Everyone else had given up or “put the program on hold until later.”

After what ended up being our final meeting, I got into an argument with the other last standing member about how to approach business. She soon quit, and I assumed I’d never see her again.

Well, six years later I got a bit of a shock.

Not only did I see her, but it was in the most unlikely of places—on a beach at night in Phuket, Thailand! It was at the welcome dinner for one my big international training conferences for my company MOBE, and she was attending as a guest of one my affiliates.

I asked her what she had been doing, and she told me she had gone back to her regular job.

I’m not judging her for that, but we both started out in the exact same place with the same resources and opportunities.

Fast forward 10 years and:

  • I run an international training company (MOBE) that’s generated over $115 million
  • She is back at her old job

We were both brand-new to business when we started and had similar backgrounds, knowledge, and IQs. But we got vastly different results.


Because of MINDSET.

I had a Success Mindset and she didn’t.

You must go into business KNOWING you’re going to succeed, and have that knowledge permeate everything you do (how you spend your time, how you make decisions, who you hang out with, etc.). If you don’t have this mindset, then you will be derailed at the first few inevitable challenges like most people do.

The Path to
Personal and Financial Freedom

Right now, you’re at a crossroads.

You have two possible paths you can take.

If you take the path on the left (and ignore this), then chances are you will fail like the majority of small business owners.

Or … you can start down the most exhilarating and rewarding path of your life, a path that will give you personal and financial freedom.

The right path will take you on a journey up each rung of the business ladder in the MOBE Core Curriculum:

Build a Strong Mental Foundation

Create a Customer Acquisition Process

Scale to 7 Figures and Beyond

Create Passive Income with Investments

Sell Your Own Business

This journey will not be easy, but it will be rewarding.

You will grow as a person, and you will generate enough income to live life by your own rules. You will build a strong business, scale it, and eventually sell it and be set up financially for the rest of your life. But initially, your focus will be on Stage 1: Building a Strong Mental Foundation.

And the Silver Masterclass will give you the tools to do that.

There is a better way

The Silver Masterclass:
How to Set up Your Business for Success

What Is the Silver Masterclass?

In short, it’s a “mental foundation” for your business. You wouldn’t build a house without the foundation. The same is true for your business.

I’ll go into more detail in a minute, but first …

Who Is This For?

Yes, this event is for brand-new entrepreneurs who want to start a business but have no idea how to get started.

But it is ALSO for those of you who already own a business but are currently struggling.

This is for you if:

  • you’ve tried to start businesses before and failed
  • you have inconsistent revenue (a warning sign of a bad foundation)
  • you’re working harder but making less
  • you’re constantly distracted and putting out fires (a bad mindset)

If anything here sounds familiar, then you need to sign up for the Silver Masterclass.

Here’s how the training is laid out …

The “Time vs. Money” Myth

  • The Time vs. Money Myth:

    Think back to your earliest memories, and you’ll probably remember your parents rushing off to work in the morning to trade their time for money. All our lives, we’re told to get an education, get a degree, get a job, and work for 35 years until retirement. We’re brainwashed into thinking that the only way to make more money it to “put in more hours.” This is false. You’ll learn how to re-evaluate your time and make more money by working smarter (not harder).

  • The New Economy:

    Our education system was developed over 100 years ago to train students to become dependable factory workers, who would show up on time, perform routine tasks, and not question their superiors. If you haven’t noticed, we’re in a new age (the Technology Age). You’ll learn how to “reprogram” your mind to take advantage of our New Economy and all the opportunities it offers.

How to Overcome
Learned Helplessness

  • The Danger of Learned Helplessness:

    For new business owners—especially someone coming from an employee mindset—trying (and failing) may lead to “learned helplessness.” They may begin to doubt themselves and assume nothing they do is going to work. You’ll learn how to identify this problem, and why “failures” are really learning opportunities that help you succeed next time.

  • How to Overcome Learned Helplessness:

    Once you’ve identified it, you can beat it. You’ll learn motivational techniques to stay positive when things don’t go right, and how to avoid negative, self-defeating cycles of thought.

The Pareto Principle

  • The Pareto Principle (The 80/20 Rule): 

    The Pareto Principle states that 80% of your results come from 20% of your efforts. If you focus on the 20%, you will be happier AND more successful. You’ll learn how to identify the 20% in all aspects of your business.

  • Applying the Pareto Principle: 

    When you apply the Pareto Principle, your business grows exponentially. You’ll learn how to apply this rule to everything you do and approach work, people, and obstacles with the right mindset so you “flow” through your day, get more done, and feel energized and productive.

Productivity Methods

  • How to Laser-Focus on High-Level Activities:

    Everyone gets the same 24 hours in a day. Some people are constantly in “reaction” mode while others seem to know exactly what to do at all times. The key is laser-like focus, and we’ll show you how to adopt the right daily habits for laser-like focus.

  • How to Get More Done in Less Time:

    As your business grows, you need to outsource time-consuming tasks so you can focus on high-level activities. We’ll cover the high-level activities that need your attention, and show you how to outsource everything else with people (employees, Virtual Assistants) and tools (systems, automation software, etc.). 

The “Thinking Patterns” of Successful People

  • Case Studies of Business Leaders:

    Billionaires like Bill Gates, Warren Buffett, and Elon Musk think differently. The way they approach life and business are fundamentally different than 99.9% of the population. We’ll discuss case studies of successful business leaders and show you how to model their thinking patterns.

  • Goal Setting Exercises: 

    It’s said that 90% of the world’s wealth is held by people who make lists every day. Although that percentage is an estimate, the fact is that people who write down their goals are more successful. You’ll learn how to set short-term and long-term goals, write them down, and track your progress.

  • 7 Daily Habits of Successful People:

    Once you have the right mindset, you have to apply it to your daily life. You must guard your time and instill daily habits that keep you productive and working ON your business (not IN it). You’ll learn the 7 daily habits of successful people, and how to adopt them for your schedule.

How to Identify Your Strengths

  • How to Identify Your Business Strengths:

    Everyone has business strengths and weaknesses. For example, you might excel at marketing but dislike management. Having strengths and weaknesses is normal, but you must be aware of them to have a functional business. In this session, you’ll learn how to identify your strengths and weaknesses.

  • How to Focus on Your Strengths: 

    Once you’ve identified your strengths, you’ll learn how to focus on them and outsource everything else. This will make you happier and more productive, and your business will be stronger as a result.

The Value of Community

  • A Community of Your Peers: 

    Being an entrepreneur can be lonely. Your friends and family don’t understand you. They may even call you “crazy” or tell you that you’re wasting your time. Their hearts are in the right place, but (like the rest of society) they have been brainwashed with the Time vs. Money Myth. You’re about to join a community of like-minded peers—small business owners and entrepreneurs that have similar goals and passions. You’ll learn how to embrace this community and share your ideas, struggles, and accomplishments. 

  • Quantum Leaps with Masterminds:

    The next “level” up from a larger community is something called a Mastermind. This idea was made famous by Napoleon Hill in his book Think and Grow Rich, and it’s one of the key drivers of success. After you join the Silver Masterclass, you will learn how to attend MOBE Masterminds where you will network and brainstorm with very successful people. The ideas (and connections) that come out of these live events will grow your business by quantum leaps.

You Will Also Get Certified at the Silver Level

After you complete the training, you will be given a simple quiz. Our exams aren’t hard, so as long as you pay attention, you should be able to pass (a passing grade is a 70). If you don’t pass the first time, you can re-take the test later after going through the recordings again.

Now, there are a couple reasons why this is important
and why you want to get certified.


Guaranteed Consumption:

Studies have shown that people retain less than 10% of the information that’s presented to them. The certification process Guarantees you will go through the training and retain more information. We’re confident in what we teach, and we want YOU to learn it and apply it in your business so you can make more money.


Silver Graduation Badge & Certificate:

After passing the quizzes, you’ll get a personalized badge and certificate. Our badges use Mozilla’s “Open Badges Project” so you can easily display them on your website, LinkedIn profile, in your email signature, etc. Plus, you’ll get a digital certificate in full color that you can print, frame, and display at your home or office.


Access to Higher Level Trainings:

After getting certified at Silver, you will qualify to access our higher level Gold Masterclass. The Gold Masterclass is for people who are ready to take their business to the next level and develop their Customer Acquisition Process.

NOTE: You MUST get certified at the Silver level before attending the Gold Masterclass. That allows us to focus on more advanced topics with the Gold Masterclass.

Here’s Everything You Get When You Sign Up Today

Eight-Module In-Depth
Training Program

You’ll have access to an in-depth eight-module online training program covering 15 different topics that you can watch from the comfort of your home. Each training session will last about 45-60 minutes, and you’ll get more “real world” knowledge in each hour than you would learn in months of reading books or attending college classes.

Access to Updated Training and Notes

You will have access to the training and notes in our online member’s area that you can access at any time. In your member’s area, we’ll also post the speaker’s notes and additional written materials. Think of this as a permanent library of materials you can review whenever you want.

Silver Certification

After passing the (easy) quizzes, you’ll get an official badge and certificate. Your Silver Certification allows you to apply for our Gold Masterclass, where you’ll learn how to build a profitable business by getting a Customer Acquisition Process in place.

 Bonus Coaching & Training Material

You will get daily access to live training webinars hosted by my fully certified Silver Masterclass Coaches where you can learn about new traffic methods and how to implement them in your business. In addition, you will have access to bonus online training programs covering essential training on Email Marketing, Outsourcing, Affiliate Contests, Traffic, Licensing, and Marketing Funnels.

1 Month Membership In The Silver Inner Circle

The Silver Inner Circle will arrive at your doorstep with the secrets to building your business, including the foundational principles you must master if you want to be successful. After the first month, you will be billed $27 (included) monthly with the option to cancel at any time.

An Irresistible Offer

Now … the value of everything here is easily $10,000 (or more).

I’ve seen other companies charge up to $10,000 (or more) for event-style training that doesn’t provide HALF as much value as you’re getting here.

But I’m not going to charge you $10,000 for a couple reasons:

  1. I know that’s a large investment and I don’t want the price to stop you from signing up.
  2. I genuinely want to empower as many small business owners and entrepreneurs as I can. I believe you’re the backbone of our economy.

So, for those reasons, you won’t pay $10,000.

Or even half of that … $5,000.

Your one-time investment for the Silver Masterclass is only $2,497.

That’s it.

Considering my cost to pay the coaches to host the daily webinars and pay my team to maintain an updated member’s area with all the training modules and bonus materials … this is a VERY fair price.

Not only that … $2,497 is really NOTHING compared to the amount of money this could generate for your business.

You will walk away with a strong “foundation” for a business that could lead to $100,000 to $1 million or more in revenue in the next 12 months.

Even if you just did a portion of that and earned $10,000 with what you learn … that still would be a return on your investment of over 4 times!

Also, your investment today is just a fraction of what you’d spend for similar training:

  • Similar online business programs can cost $10,000 (or more), and most are outdated or “academic” and don’t prepare you for the real world of 21st century online marketing.
  • You’d need to spend at least $5,000 on home study courses to get the same content that you’re getting here today … plus you’re getting access to a live coach through our daily webinars to help you implement it!

Here’s What I Want You To Do Next

Click on the button below to get started and get certified at the Silver level.



Matt Lloyd

P.S.  Remember, the Silver Masterclass is an eight-module training program where you’ll learn how to build a strong mental foundation for your business. You’ll learn proven Mindset and Productivity strategies that have worked in the real world for other businesses (and how to apply them in your business). PLUS… you will get access to daily live training webinars, bonus training material and get certified at the Silver level. This certification allows you to qualify for the more advanced Gold Masterclass where you will learn how to bring sales in consistently with a Customer Acquisition Process.

Click the button below to get started.