The sales funnel that you’re about to see made John Chow $50,000 in one month.
He had 10,299 front end opt-ins, a 70% click rate through to his sales page and 281 front end sales. His earnings per click was $7.08 and that’s only taking into account the front end sales. With the back end sales, it was as much as $20 per click.
To find out the marketing secrets that enabled John’s sales funnel to produce such high conversion rates, watch this video, filmed at the Traffic Summit at the Titanium Mastermind in the Dominican Republic.
USE AN EBOOK AND AUTORESPONDER
On the front end of John Chow’s sales funnel is a free ebook. The ebook is really an extended sales letter for John’s $49 product.
There are two strategic reasons that John uses an ebook. Firstly, people don’t throw away ebooks. If he simply publishes a sales letter to the web, people read it once and then forget where it is. With an ebook, they can retrieve it again when they’re ready to buy.
Secondly, giving away an ebook allows John to collect people’s email address. Then, if they don’t buy from the ebook, he kicks in his autoresponder.
USE A TIME SENSITIVE BONUS
Here is John Chow’s secret to higher conversion. He offers $2,000 worth of bonuses with his $49 product, but only for a limited time.
His websites are set up so that the bonuses automatically expire. If they sign up on January 1, the bonus will expire on January 7. If they sign up on January 11, the bonus will expire on January 17.
Thanks to his bonus and time limit, he gets a 5% conversion rate.
SEGMENT YOUR LIST
John Chow’s final secret is this. When he gets a $49 sale, he will move the lead from his prospect list to his customer list.
There’s no use continuing to sell people something they already bought. Instead, they get moved onto a different autoresponder sequence to sell them something else.
In John’s case, he’s selling a $2,500 product and offering another bonus worth $17,000. Thanks to this, his conversion from $49 buyer to $2,500 buyer is 25%.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.