A sales funnel is starts with a lot of leads becoming prospects, buying a smaller item and ultimately buying your big ticket items.
If you do this right, you will have a marketing system that does all the heavy lifting for you. It attracts the best prospects, proves that you have many compelling advantages over your competitors and convinces them that you are the one they should be doing business with.
Also, it repels the wrong people who will end up causing you the biggest headaches and hassles.
In this video, filmed at the Titanium Mastermind, Chris Lakey explains how a sales funnel saves you headaches.
A SALES FUNNEL DOES THE HEAVY LIFTING FOR YOU
Usually, it’s not possible to make a big ticket sale unless you first introduce the customer to your brand through a series of small sales.
Without this, you would encounter a lot of objections and headaches when trying to make your big ticket sale.
By installing a sales funnel, you build value and build the relationship so that the prospect is sold on your big ticket offer before you even introduce it to them.
Chris Lakey and his business partner, T.J. Rohleder, have a $7 introductory product, which is a 2 hour audio of the two of them talking about their stories and what they have to offer. They don’t even allow their customers to see other offers until they buy the $7 product.
A SALES FUNNEL REPELS THE WRONG PEOPLE
The other benefit of a good sales funnel is it repels the wrong people.
Who are the wrong people? Those who are not 100% serious about buying from you, those who can’t afford to buy from you, those who are likely to refund or chargeback, and those who are likely to cause you the biggest headaches and hassles.
You don’t want everyone and anyone to buy. There are devices you can use in your marketing that attract the right people and repel the wrong people at the same time.
For example, Chris and T.J. will admit that their products are not cheap. They’ll advise that their products require as much money as a good used car. This filters out the kind of customers they don’t want.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.