Who says that business and friendships should be kept separate?
Not the most successful entrepreneurs, that’s for sure. They all recognize that the best business deals are not done in board rooms between careerists who don’t particularly like each other.
Instead, the best business deals often happen between friends on the golf course or at a social gathering.
If you have the skill of forming genuine friendships with your business contacts, you can become very wealthy.
Listen to Roger Salam give his top tips for building business relationships in this video, filmed at the Titanium Mastermind in Phuket, Thailand.
DON’T RUSH RELATIONSHIPS
The biggest mistake that entrepreneurs make with relationships – whether it’s customers, leads or joint venture partners – is they rush them.
They chase after cold leads and try to make a sale on the spot. They approach a speaker at a conference, who they’ve never met before, and immediately ask for a joint venture or mentorship.
If you try to build relationships in this way, you’re more likely to push people further away. They get the impression that you’re only interested in their money but not them as a person.
Instead, focus on connecting with people as people. Have the faith that once you’ve built that relationship, the business opportunities will come at the right time.
WHERE THE BEST DEALS ARE DONE
Business deals can happen at unexpected times in unexpected places. They don’t all happen in the board room or in an organized setting. Often, they happen on the golf course or at a social gathering.
This is why it’s necessary to connect with people as people, and form genuine friendships with business colleagues.
The first time our speaker Roger Salam spoke for MOBE, he came on his own dime. He was not too concerned with the cost of the flight and accommodation, but more so the opportunity cost. As a busy businessman, there were plenty of other things he could have been doing.
However, he recognized the value in building his social capital. He knew that the connections he would form through his collaboration with MOBE would lead to bigger opportunities later on.
USING RELATIONSHIPS TO GET REFERRALS
Referrals and endorsements are the best form of lead generation, and they are one of the best benefits of a business relationship.
Imagine if, instead of having to ask every customer to send you one referral – or worse, having to generate every lead through your own efforts – you had a business partner who sends you an abundance of referrals.
You can build a 7 figure business from half a dozen relationships. Provided they are the right people with the right connections, they can act as a pipeline that sends you warm leads all year long.
You just have to take the first step to seek out these people and build the relationship.
You can access more beginner business strategies like this one, and learn how to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs, in the MOBE Silver Masterclass. To learn more about the Silver Masterclass, click HERE.