Ray asked the question again, and everyone laughed again … until one student yelled out, “The hamburger business!”
Then it was Ray’s turn to laugh.
Ray Kroc chuckled and said, “That’s what I thought you would say. But the truth is I’m not in the hamburger business. My business is real estate!”
He went on to explain that the location of each McDonald’s franchise was the largest factor in the success of that franchise.
Each franchise owner also paid for (or bought) the land under the franchise for McDonald’s.
Today, McDonald’s is the largest single owner of real estate in the world, including some of the most valuable intersections and street corners on the planet.
Want to guess who the second largest owner of real estate is?
The Catholic Church ...
… which also happens to be the wealthiest religious institution in the world.
Now … it’s not a coincidence that McDonald’s (the world’s #1 restaurant chain) and the Catholic Church (the world’s wealthiest religious organization) are both large holders of real estate.
Real estate has always been a way for wealthy institutions and individuals to create, build, and hold onto wealth.
Every “smart” millionaire owns real estate in some way and many build massive fortunes through passive cash flow from real estate.
And you can build wealth through the power of real estate too … IF you have the right knowledge.
Now, there’s a lot of hype out there when it comes to real estate, and shows like Flip This House have popularized short-term investing methods like “fix and flips.”
And while those methods are good for short-term cash, there are other methods that allow you to build LASTING wealth.
We’ll explore all of these methods (the quick and the slow) at the Real Estate Investing Summit.