LinkedIn has more than 400 million members, and there’s bound to be a few of them who will turn out to be some of your best customers. If your business is not on LinkedIn, why not?
LinkedIn can serve many purposes in your marketing. You can use it to find new leads, broadcast your message to your audience and even to directly make a sale.
Watch this video, filmed at the Platinum Mastermind in Kota Kinabalu, Malaysia, to hear Daven Michaels’ top 2 tips for reaching your market with LinkedIn.
USING YOUR LINKEDIN PROFILE AS A SALES PAGE
At first glance, Daven Michaels’ LinkedIn page may look the same as any other LinkedIn page. However, the content is different.
Most people write their LinkedIn profile like a resume. Daven writes his LinkedIn profile like a sales page.
What does this mean exactly? Instead of writing out the roles and responsibilities that he takes on within his companies, Daven uses LinkedIn as an opportunity to state the benefits of his products and services and the problems they can solve for their target customer.
For example, the top of his profile reads, “New York Times Best Selling Author on a mission to help small to medium sized businesses grow with pioneering Outsourcing and Call Center Solutions.”
This way, anyone who fits the profile of Daven’s target customer and stumbles onto his LinkedIn profile is met with a compelling sales message. If they own a small to medium sized business and they are looking for outsourcing or call center solutions, they will become interested in finding out how Daven’s products and services can help them.
There’s no reason you can’t structure your LinkedIn profile in the same way.
BUILDING A LIST WITH LINKEDIN GROUPS
With LinkedIn, you can create groups and add your connections to them. Then, you can broadcast to the group whenever you have something to say or something to sell. This is much like building a list that you email on a regular basis.
The difference is it doesn’t cost you anything to operate, and you don’t need to worry about spam filters and deliverability issues, because your messages are delivered through LinkedIn.
Make sure your group title and description explains the value that people will get from joining your group. You should also consider giving away a free gift to people who join the group, to increase the conversion rate.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click here.