If you’ve spent a significant amount of money generating traffic, but failed to see any noteworthy sales records, consider a few things before changing to another traffic source.
For example, it could be pretty bad if you spend $2,500 on your traffic generation method (let’s say $1 per click), but only manage to get one front-end sale. You should be doing much better than that.
Before you dismiss that particular traffic method completely, you have to be patient and learn that there are things that you can do to change those results.
It’s Not a Sprint
I’ve been in this industry for many years and have a lot of experience in paid traffic, which is why I’m not overly concerned when I don’t get my return on investment immediately.
You have to accept that you can’t always get results as soon as you put your money in. That’s not how business works. I don’t mind spending money for my traffic and not getting a ROI quickly. Even if I only break even after six months, that’s okay.
Look at a long-term investment and, during that time, ask yourself whether you’re working enough to turn those leads into paying customers.
Are You Nurturing Your Leads?
If you’re just paying for clicks but not exerting effort converting them to leads, then you won’t get any conversions. You’ll just end up resenting your traffic source when in fact you’re the problem.
According to Marketing Sherpa, “79 percent of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.”
When you’re getting online traffic without significant conversion rates, you need to ask yourself two questions:
- Am I actively promoting my product or service?
- Am I emailing my subscribers regularly?
Some of your leads are probably “almost there” in their customer journey. All they need is for you to convince them a little bit more. Sending out relevant communication and promoting your product and service consistently can help the most interested leads cross the line.
When following up with leads, I use the “until they buy or until they die” mantra to convert them. Some of your leads will take a very long time to buy from you, and some will buy pretty quickly. The former takes a bit more convincing before they purchase, which means that you must be relentless in your marketing and lead nurturing efforts.
The more you communicate with those leads, the more they’ll learn about your products and services. In fact, nurtured leads are more inclined to “buy bigger” than a non-nurtured lead since they’ll know everything you have to offer. The Annuitas Group reports that nurtured leads make 47 percent larger purchases than non-nurtured leads. So if you don’t get the initial sales figures you were hoping for, you need not worry too much; you’ll be able to get there soon enough.
What’s the Offer?
Remember, if you’re promoting a business like MOBE, you only need one back-end sale like Titanium or Platinum Mastermind to multiply your investment. Make sure that you have a good catalog of back-end offers that can improve your sales figures to more favorable ones.
A little patience goes a long way when it comes to converting online traffic. I would advise you to wait at least 90 days to see if you can get any more buyers from your first traffic generation technique. If you can, you should consider doing some quality lead nurturing. But if there’s still no ROI, only then should you consider a different online traffic source.