Are you spending far too many hours per day speaking to potential customers, only to have most of them say no? Or are you spending fortunes on online ad campaigns and not seeing results?
The reason is you’re likely focusing too much on power, and not enough on efficiency.
In this video, I tell the story of the first ever flight of an aircraft by the Wright brothers. You’ll see how the same principles to flying an aircraft also apply to making your business profitable.
A STORY OF FLIGHT
In the early 1900s, the physicist Samuel Langley wanted to be the first to ever fly an aircraft. The U.S. Congress even gave him a $50,000 grant to do it.
Langley reasoned that if he built an engine powerful enough, it would be able to lift an aircraft. He built a 52 horsepower engine that weighed 155 kilograms, and on December 8th, 1903, attempted to take flight.
His aircraft took off, and subsequently took a dive into the river.
There was public disappointment at Langley’s failure, but it didn’t last long. 9 days later, on December 17, Orville and Wilbur Wright came out of obscurity and successfully flew an aircraft.
What was different about the Wright brothers’ design? It was not focused on the power of the engine, but on the aerodynamics and the efficiency. It was efficient enough that it didn’t even need an engine as powerful as Langley’s.
In his book, Ultimate Guide to Google AdWords, Perry Marshall wrote:
“Langley had spent most of four years building an extraordinary engine to lift their heavy flying machine. The Wrights had spent most of four years building a flying machine so artfully designed that it could be propelled into the air by a fairly ordinary internal combustion engine.”
HOW THIS RELATES TO YOUR BUSINESS
When it comes to acquiring customers, most business owners think like Langley. They focus on the power.
They think, “if I expose my offer to more and more people, I’ll make more and more sales.”
That may be true, but it can also be costly. There are only so many hours in the day you can spend talking to potential customers. There is only so much money you have to spend on your online ad campaigns.
Sometimes, the smarter way is to focus on the efficiency of the process, like the Wright brothers did.
Instead of focusing on the volume of people you speak to, find a way to filter your leads so that you only speak to the most qualified. You don’t need a big volume of unqualified leads to keep your business profitable. You just need a few of the most qualified leads.
Instead of pumping more money into inefficient online ad campaigns (and probably losing most of it), focus on crafting a more appealing offer and writing more compelling ad copy. With a good enough ad, you won’t even need to spend very much money to see results.
This way, you’ll have a more efficient Customer Acquisition Process.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to craft your offer, filter your leads and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.