Have you ever known or witnessed someone who was truly remarkable at what they do? Of course. We’ve all seen the superstar basketball player or prolific bestselling author, as well as the auto mechanic or waiter who do their jobs with precision and flair. All of them have one thing in common—they’ve mastered the basics of their profession.
Being a successful consultant in MOBE’s affiliate program is no different. Learn the basic actions, do them, and you can succeed, earning $100K, $200K or more per year. But people sometimes get distracted by what they think they should be doing, rather than just doing actions that are known to produce results, so I am going to list them here again.
Pick a Traffic Strategy
When you start to learn about online marketing, you will quickly discover that success hinges on driving traffic to your offer. There are many ways to drive that traffic, but you want to choose paid online advertising.
The primary reason paid advertising is preferable is because it’s scalable. Free traffic methods (such as SEO or video marketing) can produce results, but they can take a long time to learn and master and they are not scalable.
There are many paid advertising methods as well, including solo ads and banner ads. I recommend pay-per-click ads as a good place to start for two reasons: (1) it’s highly targetable and, (2) it’s inexpensive to start. With a platform like Facebook, you can target the kinds of people you want your ad to reach by selecting gender, age, geography, and interests. Then you can place your ads for as little as $10 or $20 a day. That’s a pretty inexpensive way to get good at driving traffic.
Once you’ve chosen a traffic method and become skilled at it, you will want to scale up, spending more per ad to reach more people. This means more clicks, more leads, more front-end sales and commissions, and then the much larger back-end commissions.
But it’s not only about bigger buys for a single ad; it’s also a matter of constant promotion. You have one ad that brings in a good amount of leads? Great. Place another ad, either through your preferred advertising method or start learning another method. Start video marketing or start a blog, where you can further promote.
Promotion is what gets you paid in this industry. Constant promotion builds the pool of leads and the more leads you have, the more income you have.
You will notice that the most successful MOBE consultants (or the most successful people in any business) are the ones who constantly promote. If you subscribe to their offer, you constantly get their emails (more on this below) or letters or see their videos. That’s constant promotion.
That’s what it takes.
Build Your List
Once you choose a traffic (advertising) method and start to achieve consistent results, you should start building your own list.
Many MOBE consultants are promoting MOBE’s offers and driving traffic to MOBE’s funnels, which means MOBE gets the lead’s information. That’s not a bad thing, but it precludes a consultant from contacting and marketing anything else to that lead.
I’ll be straight with you: follow-up e-mail marketing is where the big money is made. This requires two things: (1) a good-sized list of people who have opted onto your list because they’re interested in what you have to say and, (2) the ability to write engaging follow-up emails.
You know those emails you get every day or several times a week from the various marketing gurus or other businesses you’ve signed up with? That’s their follow-up email marketing. They probably have something interesting, informative, or entertaining to say, but they are also marketing a product or service in those messages, aren’t they?
There is quite a bit that goes into becoming a successful email marketer, but to boil it down, it consists of driving traffic to build a list that you can then market to.
To build a list, you would need to establish yourself as an authority in your niche (internet marketing), create your own sales funnel and drive traffic to it. That way, when people click on your ad and opt into your offer, you get to keep their contact information, and you start to build a list.
Once you make the shift from a consultant marketing MOBE’s front-end offers to becoming an authority with your own front-end offer and funnel, you will want to focus your attention on becoming the best possible e-mail marketer and continually sending really good daily emails to your list.
Earning six figures a year with MOBE consists of building a good-sized, qualified list and sending it engaging marketing messages daily.
It’s not easy, as far as time and effort are concerned, but it is simple, in terms of the number of things you need to do. It’s just a few things: learn to drive traffic, constantly promote, build a list, and market to it regularly.