If paid advertising is not a part of your business model, why not?
The businesses that acquire customers solely through organic means are forever destined to remain small. All grown-up companies acquire their customers with paid advertising.
In this video, filmed at the Titanium Mastermind in Cabo San Lucas, Mexico, Mike Hill shares 3 reasons why paid advertising is a must.
IT EARNS YOU MONEY WHILE YOU SLEEP
If your strategy for customer acquisition involves cold calling, knocking on doors, distributing flyers or going to networking events, you’re limiting yourself.
There are only 24 hours in a day and only one of you.
With paid ads, you can be making sales even when you sleep, and when you take time off from your business. While Mike Hill speaks on stage, he knows that his paid ads are still running and making him money.
IT SUPPORTS FAMILIES
Although Mike Hill is a massive proponent of paid advertising, he actually hasn’t touched paid ads in a long time. This is because he pays someone else to run his Facebook ads.
You could be making $10,000 from a Facebook ad and paying someone else $1,000 to place it. Don’t feel bad about doing this. You’re not short changing them. You are actually supporting their family.
Pay your workers an appropriate amount to what they’re doing, and everyone wins.
IT BUILDS A CULTURE
The best advertising transfers feeling from your business to the customer. Apple, for example, builds a culture around its advertising message. Because it has successfully built a culture, it is able to charge higher prices for its products and make its customers feel special.
There’s no reason you can’t do the same. Decide what your brand is going to stand for and build that connection with your target audience throughout your advertising.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to do paid advertising and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.