The best marketers have the ability to craft irresistible and unique offers that stand out in a crowded marketplace. Whichever marketer has the most irresistible offer gets the most market share.
Which offer currently gets you customers? Is it an irresistible offer? Is it a unique offer? Could you have a better one?
One brilliant offer is all that stands between you and riches. In this video, I explain why.
THE “GUN TO THE HEAD” SALES LETTER
A story goes that the legendary copywriter Gary Halbert was struggling and broke. He knew he needed to write a sales letter that would bring in customers and turn his life around.
He asked himself, if he had a gun to his head and was forced to write a sales letter that would bring in the most sales, what would he write?
It may not look like much. It was only a simple one page letter, addressed to each recipient by their name. It explained how they could receive a report of their unique family coat of arms. All they had to do was send a check for $2.
WILL YOUR NEXT OFFER MAKE YOU RICH?
Despite its simplicity, this sales letter was extremely successful. Over the course of 30 years, it was mailed to 600,000,000 homes. It was the most mailed letter of all time, and the responses came flooding back. At one point, Gary Halbert needed to hire 40 people just to cash all the checks that were being sent in.
This sales letter took Gary Halbert and his wife from financial struggle to a position of great wealth. Although the letter only asked for $2, he’d sell other things to those buyers. The business would sell cups, T-shirts and gifts featuring the customer’s unique last name crest.
It was a thriving business that all began with a simple sales letter and offer. No matter how financially struggling you might be right now, one winning offer is all you need to turn it all around.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to create front end offers and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.