At MOBE, we equip our consultants with all the information and resources they need to start their own internet marketing business. The problem is, some of the new consultants worry about marketing themselves as industry experts when they are just starting out and have yet to make a sale. What’s the solution? I’ll let you in on a little secret. You don’t have to market yourself as an expert until you are one. For now, market yourself as whatever you are, be it a stay-at-home mom making money in her spare time, or a highly-motivated entrepreneur at the beginning of the path to wealth. Better yet, don’t market yourself at all. Let the product do the talking.
Market the Product, Not Yourself
Most MOBE-educated internet marketers like to put their face and their own personal brand on the products they sell. They enjoy the credibility this lends their name and their business. On the other hand, there are plenty of people that approach their marketing differently, focusing on the products and systems instead of a guru-type mentor.
If you aren’t comfortable selling yourself as a solution, then don’t. Promote your products as the solution instead. It’s easy to do and just as profitable. Here’s how to do it:
Let’s say you want to focus on selling the Diamond Mastermind package from MOBE, which teaches small business owners how to market and ultimately sell their business for the most profit. You need to set up the exact same marketing system to sell this product as you would if you were selling your own brand and expertise. I’m talking about your lead pages, email list, front-end offer, and sales funnel.
Put your front-end offer out there via solo ads, Facebook ads, Google ads, or any method you prefer, and be ready to market the Diamond Mastermind at the end of your email marketing cycle. It’s that simple.
Use Statistics That Aren’t Based on Your Own Sales
I faced this same situation when I was first starting out, wondering how I could market myself to potential small business owners when I wasn’t pulling in regular sales. I decided to go ahead and brand myself anyway, and be honest about what I could really bring to the table. Honesty is crucial, because without it you’ll lose the respect of your existing clients and the potential purchases of future clients. You need to show your leads that they can get good results from your system, so get testimonials from people that have already used the system and been successful.
In 2015, 69 percent of Americans used the internet to find information about a product before buying it. You need to use that to your advantage and give them what they want to see: testimonials from happy customers that have purchased your product. Whereas a branded marketer would also focus on his or her personal results from using their product or system, you need to focus on sharing testimonials and positive stories from people that have used the product. The fact that these people didn’t buy the product from you makes no difference to its value.
Stay Calm and Find Your Niche
There’s no reason you should feel pressured into turning yourself into a brand. It works for some people, and for others, it doesn’t. All you need to focus on is creating a successful brand and bringing in sales that cater to a specific, niche market. All of that can be achieved with or without sharing your face or name with clients.