Do you think the world has changed all that much in the last 100 years? How about in the last thousand or million years? Many things—communication, human relations, and politics, for instance—have become more complex but when it comes to success and survival, things have remained remarkably the same.
Miss and Go Hungry
Evidence uncovered in 2012 demonstrates that prehistoric man hunted wild animals for food at least 2 million years ago. Though it had previously been thought that humans began eating meat much later—and that it was scavenged from animals who had died of natural causes or remains left behind by other animals—the findings prove that humans targeted their prey and used a certain degree of skill to slaughter it. For instance, it’s thought that these early humans climbed trees and sat waiting until a herd of antelopes passed below and then speared the animals at close range.
If they spent their day waiting in a place where herds of gazelles never appeared or if they jabbed blindly with their spear and missed (or worse, fell and got trampled upon), they’ll go to sleep hungry.
Same Story, Different Age
You don’t need a degree in anthropology to understand that prehistoric man had to hunt to eat in order to survive. It’s not overstating the case to say that it was hunt or die. They had to get up every morning, go after the animal, and kill it. They had to figure out quickly what worked and what didn’t.
They didn’t have the luxury of putting off the hunt—procrastinating while they read another e-book of spear-making secrets.
(You probably see where I am going with this, right?)
Life may seem much easier in the modern age, but when it comes to your new Internet marketing business, it’s much the same. You don’t capture leads with a spear perhaps but if you’re going to survive, you’ve got to start. Do something with it every day, figure out what works, and continue doing it.
The things you need to do constitute to a much shorter list than the things you can dispense with doing.
Experiencing the “Kill”
I suspect I may get myself into trouble with this subheading. I am not suggesting, even remotely, that you need to kill someone—least of all your new customers. However, in the same way that prehistoric man had to kill to survive, you to succeed as an Internet marketer, have to experience your first commission.
Seeing money in your bank account will validate you have experience. You will know what it takes to create income online. You can then review what you did to bring about that sale. You will know that it can happen and how to do it again and again. It’s no different than the caveman—he knew the boredom of hours sitting up in a tree, the rumble and smell of the herd, the concentration and effort of making the kill … and the satisfaction of fresh meat in his belly.
So, do the things that will earn you that first commission.
Quantity and Quality of Clicks
Once you understand your offer, the basics of landing pages, email autoresponders, and paid traffic, the shortest route to experiencing your first commission is to get your ad in front of as many qualified prospects as possible.
By “qualified,” I mean the kind of people who are looking for products, services, or opportunities that are similar to your offer. If you’re marketing a home business opportunity, you don’t want to put your ad in front of a general public—not all are interested. You want to reach people who have an interest in making money or being their own boss.
You do this with paid traffic—that means buying ads like Facebook or Bing pay-per-click ads, solo ads, banner ads, or even direct mail. These methods of paid advertising are targeted at people who are interested in your offer.
With paid advertising, you reach a lot of targeted traffic who will click on the ad (or, in the case of direct mail, respond to the mailer) and view your offer. A certain percentage of them will opt in or even make a purchase.
I always recommend that you start by choosing one form of advertising and stick with it. Use it to drive as much traffic to your offer as possible. The more traffic, the more clicks and the more clicks, the more opt ins and sales. Your list will then grow and you can continue to communicate to them.
If you do it consistently—place ads and drive traffic to your offer—you will, sooner rather than later, make your first commission. Then you review what you did and make it better. (That’s called “scaling up” and it’s possible.)