Each of MOBE’s highest-level business retreats—the Titanium, Platinum, and Diamond Masterminds—is held at an exotic location. This Mastermind tradition isn’t something we do just for fun (though attendees get plenty of that while they are there). There’s a practical reason too.
The Bahamas, Bali, Canary Islands, Cancun, Costa Rica, Curacao, Fiji, Thailand … those are some of the many far-flung locales that MOBE has held its Masterminds. In each place, we choose luxury resorts that offer gorgeous, pristine surroundings: deep blue waters, clear blue skies, lush natural plant and animal life and unobstructed vistas unlike anything you can experience in the city or even a small rural town.
The accommodations—luxury suites, spas, pools, bars, gourmet restaurants—are five-star and the service is world-class.
During our Diamond Mastermind, which runs 10 days, we even set aside some time for some heart-pounding, life-changing adventure: cave diving off the Yucatan Peninsula, driving luxury sports cars on a private racetrack, skydiving, zip-lining through a tropical forest, kayaking down wild-running rivers, and exploring the ruins of ancient Mayan cities.
Sounds great, doesn’t it?
If you’re not familiar with MOBE’s Masterminds, you might mistakenly think that it’s just another type of vacation. But the truth is that our Mastermind attendees spend the majority of their “vacation” learning how to expand their businesses—from five figures to six, from six to seven, and beyond.
But is it really necessary to go so far away to do that?
Context and Enrichment
A study conducted by Dr. Robert Bjork and colleagues from the University of California, San Diego found that, contrary to the long-held popular notion that students need to have a specific place to study (“a study room or quiet corner of the library”), students actually learned better when they studied their materials in two different rooms.
Specifically, the study found that students who studied a list of 40 vocabulary words first in a cluttered, windowless room and then again in another room with a view, retained the information better than students who studied the list twice in the same room.
It’s hard to say exactly why this is, but Bjork suggested that “when the outside context is varied, the information is enriched, and this slows forgetting.”
Mastermind attendees are presented with loads of new information. They learn it in a new environment. Over the course of three, five, or seven days (for Titanium, Platinum, and Diamond, respectively), they have the opportunity to review and apply this new information by the pool, at the bar, or in their suite. They have plenty of opportunities to discuss the concepts with their fellow attendees.
Then, when they go home, they will continue to review and apply the information to continue building their businesses.
It may be a bit of a reach, but learning the new information in the exotic location provides the “outside context” Bjork mentioned, which “enriches” the information. Then when they return home, they study and review it in a different location, which can further enrich it.
Change of Scenery
I suspect that it might be even simpler than that.
There’s no reason that we couldn’t hold these Masterminds at a fancy hotel in Los Angeles. But because the biggest segment of our clientele are from the U.S., a trip to LA may not seem all that special. It’s just another conference (or ten of them) in the U.S.A.
I like to get people out of their normal surroundings—away from the job, the house, the telephone, the bills. Personally, I’ve observed that it can be very therapeutic.
No offense to Los Angeles or any other U.S. city, but I have yet to find a resort in the U.S. that’s really “out of this world” in the same way as many of the resorts I’ve seen in other parts of this planet.
Bring them to a serene, natural area where they can enjoy days of luxury and not have to make the bed, cook the meals, do laundry, or clean the house … where the only thing they hear outside their suite at night is the sound of tiny waves breaking on a pristine shore or the chatter of lemurs in the trees, settling down for the night.
This is a great environment in which to relax. Coupled with a lack of the usual distractions, it’s an excellent environment for learning—pleasurable, memorable, and thus, successful.
Our Masterminds aren’t merely informative. They aren’t only practical. They aren’t just seminars or events, but are pleasurable, complete experiences. So, in addition to everything else, by having our attendees join us at an exotic location with all of the aforementioned luxury and relaxation, they get to experience the kind of life they could attain by getting their businesses operating at higher and higher levels.