Dating starts with meeting someone and going on a date. Then, the passion gradually builds. You get engaged, you get married and you continue with date nights and anniversaries.
In many ways, the relationship you have with a customer in your business is analogous to the relationship you have with your significant other.
The happily married Chris and Susan Beesley explain exactly how, in this video, filmed at the Diamond Mastermind in Cancun, Mexico.
THE JOURNEY OF A CUSTOMER
What are the parallels between a dating relationship and a customer relationship?
When a cold prospect sees your ad for the first time, it’s like meeting someone new. They see many ads every day, just like they meet many people every day.
Your ad is your offer of a date. Of course, they’re not going to go on a date with every person they meet, and they’re not going to click on every ad they see. But if they click on yours, they’ll arrive on your opt-in page and it’s like going on a date together. In many cases, they’ll follow through and opt in, which is like going to bed together.
For a while, they’ll be on your list and your relationship strengthens. It might be a while before they commit to buying something, which is like moving in together.
Then there are the even bigger commitments. Engagement, marriage, anniversaries. These are your more expensive, more valuable back end sales.
BUILDING A STRONG CUSTOMER RELATIONSHIP
You can avoid a lot of rookie mistakes in marketing by remembering the dating analogy.
Would you give up on a dating relationship just because they’re not ready to live together on day 1? Then don’t stop following up with your list even if no one buys on day 1. Customer relationships don’t just start when they buy. You have to treat your list as valued customers even before they spend any money with you.
Also, the customer relationship doesn’t end with the sale. Even after you’re engaged and married, you still have date nights and anniversaries. In the same way, remember to follow up with your existing buyers. Think of different ways to keep them engaged with your business and always have another offer up your sleeve for whenever they’re ready to spend more money.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.