Most people who attend events that are designed to help them grow their businesses overlook a major source of value: the people sitting around them.
Sure, the main reason they bought a ticket is standing there on stage, providing what hopefully is high quality information that they can take home and implement right away to see a big improvement in their sales. And that’s a critical component, of course.
But what’s happening on stage is just one facet of any given event. Another is the interaction that takes place during breaks between presentations or during scheduled networking sessions.
Participation is vital to your success
To get the most out of a live event, you absolutely must get involved with your fellow attendees. You need to meet them, get to know them a bit, and take as many photos and videos as possible. Because within six months or a year, or maybe two or three years from now, some of them will be multi-millionaires.
You need to know them and build relationships with them because these are the people you’ll want to be doing joint ventures with.
And it’s possible—no matter where you are right now, even if you’re struggling—that within six months or a year from now your business could transform. It’s entirely possible that a year from now, you could be doing over a million dollars a year.
You see, in this industry, you can struggle for years and years and see no results. No progress at all. Then, just like an avalanche, there’s one small triggering event and everything starts happening for you from that point on.
Know your strengths and weaknesses
One of the greatest things about a mastermind event is that you can find other people who complement you.
In other words, we all have strengths and weaknesses. And the key to success in business is to not work on your weaknesses. Instead, you should work on your strengths to make them even stronger.
The way to address your weaknesses is to find other people who naturally have strength in that area and then bring them onboard.
The question you’ll need to answer for yourself is: what is your best skill or your greatest strength? Do you know the difference between the two?
Generally speaking, skills are things we learn and can improve upon with experience. Strengths refer more to the talents and abilities that are unique to us as individuals.
A skill could be something like being really good at driving traffic, or being exceptional at getting leads. Or being able to make outstanding sales videos—things like that.
But strengths are broader and they reflect our skills. A strength, for example, could be something like having excellent organizational skills. Or being great at leading people.
You’ll want to be very clear on your strengths and weaknesses as you go about connecting with people at events because there’s gold in these rooms.
I can tell you from personal experience that I’ve brought people onto my team from live events who’ve gone on to make over a million dollars—you just never know who you’ll meet.
That person sitting next to you could be a match made in heaven. But you’ll never know unless you participate and play to your strengths.