Your first year in business has been great and you’re now ready to throw some of that money back into investing in traffic to earn more. You can start with an initial monthly investment of $5,000 then increase the amount depending on returns. However, you’re not sure what traffic source is best for you, and which ones present the best odds of resulting in higher sales.
You might consider Facebook Pay Per Click, Google Analytics or solo ads—but what is the answer?
Unfortunately, I can’t answer that definitively. There isn’t one guaranteed traffic source out there that will generate any more sales than another. It’s not about the marketing medium you choose to promote your ads, it’s about how you use that medium to its highest potential for driving traffic that converts to sales.
Why It Doesn’t Work
Is it your fault? Probably, yes.
You opted for a solo ad, and it generated horrible results—it could be that you’re targeting the wrong audience, or your ad isn’t so great. Spending tons of money over click after click, but still getting no sales leads new marketers to blame their marketing method of choice.
You can’t get results if you fail to execute. Experienced marketers are making sales constantly because they know their audience, and how to construct effective ads. They also implement better follow-up, which makes driving traffic work for them over people not doing it at all.
What Can Be Done
The answer is to figure out which traffic method you want to focus on and then work at perfecting that source. Obviously, if you did so well in commissions in your first year, you’ve done something right with your ads. You should think about keeping the focus in that direction.
Many of the most successful affiliates in MOBE mainly use one traffic source, and they concentrate on that because it’s where 90 percent of their sales are generated from. The interesting thing is, traffic sources are different for everyone. Your job is to make sales, and the only way that can happen is by working on where you’re most comfortable. In this case, it’s solo ads.
Your Action Plan
You’ve made a decision. Now, you have to choose which traffic source to test. It’s all in the research. It’s not enough to know who is selling solo ads because they’re a dime a dozen. What you’ve got to find out is who is offering quality solo ads—not garbage. Doing your research not only helps you get a clear knowledge about your traffic source, it can also minimize any setbacks and probable loss.
The first step is to compile a list of places where you can purchase solo ads. This can be done using a spreadsheet to record information on each source. The key information you want to find out about the traffic sources are:
- How did they build their list? What sources did they use?
- How big is their list?
- How often are emails sent to their list? Is it regularly—continually reconstructing with fresh leads?
- What are people saying about them? Is there a lot of positive feedback from happy customers?
- How long have they been selling solo ads? (If they feel too new, they probably Always vie for a source that has a proven track record of at least five years.)
After getting 100 or more sources for your spreadsheet with all the relevant information about them, your next step is to go out and test.
It’s best to err on the side of caution when testing and avoid spending more than the minimum amount to start off. Then, monitor the number of clicks and leads you get to make sure they’re legitimate. You can easily verify leads by looking up the IP addresses in your MOBE back-office.
After that, look up those IP addresses on Google to see the locations of the people clicking your ads. A big warning sign that something is crooked is when all clicks came from the same area, or worse, the same computer. You’ll know right away that those clicks are not real, they’re flops.
If in the end you have less than a third of your clicks converting into leads, that should be a big heads-up for you to reconstruct your strategy.
Identify the Bad List and Move On
Say you have a fair percentage of people opting in, maybe 20 or 30 percent. If you’re doing everything right—emailing daily with strong calls-to-action, encouraging them to reach out to you on Facebook, Skype, or phone for one-on-one conversations—but you still bring in less than $100,000 a year, it’s likely a bad list. Ditch it.
Especially, if you know that your copy is good but no one responds to your email after 10 days, that means you should move on to another list.
Yes, you lost money. It’s a risk you have to take, but never look at it as bad. Always try to make your losses into something positive.
Take a Positive Spin
As an example, say you doled out $2,000 for a solo ad but got ripped off with worthless clicks and zero results—terrible misfortune. In this case, you can turn the negative into a positive by transforming your experience into a case study that you can share with people in your list who are interested in marketing. You can produce a video explaining how sometimes you win, and sometimes you lose— “[X] didn’t work for me as I expected. I should have had [X] opt-in rates, but that’s not what I got.”
No matter how unpleasant your test result is, you can still make it into something valuable for everyone without criticizing the traffic source. Lessons learned and experiences shared.