100 million people listen to radio on their way to work, and 20% of that accounts for streaming services. Plus, a billion people subscribe to podcasts.
That is a huge opportunity for business owners to get their content and advertising messages into people’s ears.
If you were to start a podcast, what should you talk about, and how do you go about publishing it?
Mike Koenigs answers these questions in this video, filmed at the Titanium Mastermind in Cabo San Lucas, Mexico.
WHAT TO TALK ABOUT
Any one of us can create a podcast and broadcast to the entire human race.
The first step is to pick a topic that you’re passionate about and related to your business. Don’t pick something random, or something that you can’t see yourself still talking about 3 or 4 years from now. You want your podcast to have some longevity.
If you choose the right topic, you’ll have the perfect avenue to let your personality develop and shine through, and also to talk about opportunities for your listeners to do business with you.
An excellent idea to come up with content and also to reach new audiences for your podcast is to interview guests. You will be surprised at the calibre of guests who will agree to be on your podcast. It’s a great deal for them as well, because they want to create content to share with their own list.
You can do this very easily with Skype, and even if you have no listeners, ask your guests to share it with their list. You will naturally start accumulating listeners this way, some of whom will become your future buyers.
RESOURCES FOR PUBLISHING A PODCAST
Libsyn is essential, because it allows your podcast to be hosted. They do all the technical work, so you don’t even need a technical whiz on your team to get your podcast online. Libsyn also generates statistics for you, so you can see how many listens you’re getting and which episodes are more popular.
You’ll always want to submit your podcast to iTunes because it’s free and you’ll get far more listens than any other distribution channel.
Finally, don’t worry about getting a state-of-the-art microphone or a recording studio. Plenty of prolific podcasters started out by recording using their built-in computer microphone.
You can upgrade your equipment later on. For now, just start recording, and wait until you have some traction before spending too much money.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.