An advertorial is a news article or a piece of content that pre-sells the reader on an offer.
Instead of directing your paid ads towards a lead-capture page or a sales page, you can direct them to an advertorial that warms the prospect up to your offer before they see it.
If you do this right, you may see an increase in conversions and a better ROI on your media buys.
In this video, filmed at the Diamond Mastermind in Mexico, Adam Holland talks about how to profit from advertorials.
TESTING DIFFERENT LANDING PAGES
If you’re doing media buys with news or blog websites, such as through banners, you will tend to get the best results if you keep your landing page in the same format as the source website.
In other words, if someone is on a news website, they’re in the mode of reading through articles and looking at pictures. If your landing page is in the same format, it will likely get better results than a page that is presented in a totally different format to the previous page.
Adam Holland has tested a variety of different landing pages. He’s tested the traditional “squeeze page” with a single headline and an opt-in box, he’s tested a sales video with an exit pop-up, and he’s tested content in the form of an advertorial.
PEOPLE LOVE TRANSPARENCY
Why do advertorials work? Because people love transparency. If they see a squeeze page, they are suspicious as to why they have to give over their information before they find out what’s on the other side.
Adam Holland has found that his conversions have gone up when he’s shared more information upfront about the benefits and features of the product. Once people know what they’re getting when they opt in, they are more inclined to do so.
Typically, an advertorial mimics the look of a news website, but it’s not really a news website. Instead, every link on the page goes to the order page for the product that the article talks about.
On the order page, you might have a free trial offer or a low-cost paid offer. Once you have the buyer, you can then upsell them to other products and continue the customer relationship.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.