There’s a paradox to success in business.
When you’re already successful, you’re better positioned to have more success. You have the mindset to succeed because you’ve already proven you can do it. Plus, your prospects can see that you have a proven track record.
But before you’re already successful, you’re not as well positioned for success. Your mind is full of doubt, and prospects are more reluctant to buy from you because you have no track record.
How do you find your initial success without already being successful?
In this video, filmed at the SuperCharge Summit in London, Paul Dunstan talks about how to position yourself for success before you’re successful.
GETTING THE RIGHT MINDSET
First of all, you must instil the right mindset in yourself. This will come from having a proven track record, but it can also come from reading the right books and consuming the right information.
Here are some of the books that should be on your shelf:
* Rich Dad, Poor Dad
* The Slight Edge
* The One Thing
* Secrets of the Millionaire Mind
Don’t just read them once. Read them again and again, to instil the right mindset in yourself. The same goes for the audio you listen to. Listen to uplifting messages, not the 24-hour news.
Your thoughts, whether positive or negative, will show when you’re communicating with customers. They want to work with someone who is confident and capable, not doubting and gloomy.
FULLY COMMIT TO YOUR BUSINESS
If you’re only dabbling in your business as a hobby on the side of your job, and you only work an hour or two on the days that you feel like it, you’re not positioned for success.
Mindset alone is not enough. No matter how enthusiastic and excited you are about your success, it won’t get you anywhere if you’re just relying on hope.
For the first 4 months of his business, Matt Lloyd was enthusiastic and excited, but he was clinging onto hope and treating his business like a hobby.
After 4 months, he changed his approach. He quit university, quit his jobs and cut off his government income because he was ready to fully commit to his business.
The mindset and the commitment level are the only things that separate someone who starts a business and makes nothing, from someone who makes $100,000 in their first year.
You can access more beginner business strategies like this one, and learn how to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs, in the MOBE Silver Masterclass. To learn more about the Silver Masterclass, click HERE.