I often hear from people who are just starting out. They want to build a business and become successful. They want to sell products or services and make a fortune online. They’ve heard they need a list, but they don’t have one. Some of them aren’t even sure what a list is—and they have no idea how to go about building one. So, how can they do it quickly and cheaply?
For those of you who don’t know, a list is simply a collection of contact details that, hopefully, you’ve obtained permission to market to. If we’re talking about an email list, it’s a database of email addresses that you can send emails to and promote your products to.
The first thing you’ll need to build an email list is what’s called a lead capture page. You may also hear it referred to as a squeeze page, or an opt-in page. Don’t worry, they’re all the same thing, just a basic web page where people can provide their email addresses to you. In fact, if you go to LeadPages.net, you can download a lead capture page for free.
Then you’ll need to craft your page by customizing the copy; if you’re brand new to online marketing, my advice is to model your copy after what’s been proven to work. Don’t copy anyone’s work word for word, just model yours after a successful lead capture page, such as the one I use for MTTB. Use a similar-but-different headline, followed by similar-but-different body text. Very basic stuff, so far … right?
Next, you’ll need to sign up with an email service provider (ESP), such as AWeber, GetResponse or MailChimp. Your ESP is basically the database that allows you to email people in bulk and manage your list. There are lots of good ones out there, but I recommend using AWeber because it’s simple to use and cheap (under $30/month if you’re new to email marketing.)
Once you have your AWeber account, you’ll need to get your email auto responder form code. Not to worry, AWeber has a step-by-step process to walk you through it when you first sign up. You just take that form, which you’ll create in AWeber, and plug it into your lead capture page from LeadPages. Now, people visiting your page will have somewhere to fill in their email address—and you can see everyone who’s opted-in through your AWeber account. It’s not nearly as technical as it sounds.
Congratulations. If you’ve made it this far, you’re ready to drive traffic to your lead capture page.
Although there are some free methods for driving traffic, they’re very time consuming and not very effective. Personally, I don’t recommend wasting time chasing free traffic. Think of it this way: you can pay on the front end to purchase high quality traffic, or you can pay on the back end in the form of time, labor and frustration. Paying for traffic upfront will generate a return on investment for you much quicker, with far less hassle.
My recommendation is that you go the paid traffic route and that you choose a single method—whether it’s Facebook pay per click ads, banner ads or solo ads. But you’ll want to stick with one approach when you’re just getting started.
[SIDE NOTE: If you’re a MOBE License Rights (MLR) member, you already have access to a course called Traffic Masters Academy, which will walk you through a variety of paid traffic methods. Choose one method and watch that training video. For every hour you spend watching and learning, you should spend two to three hours putting it into practice.]
Of course, if you’re eager to get your business off the ground, but want everything as simple as can be, MOBE does offer a service called Done for You Emails. (If you’re a MLR Inner Circle member, then you’re already receiving them.)
This service is a great option for people who are serious about getting up and running quickly because it provides them with an email (written by MOBE) every single day. You just copy and paste it (along with your affiliate link) and send it to your list. That’s it! Now, you’re an email marketer with a growing—and soon to be profitable—list.