If you have a lot of opt-ins but only a few conversions, there are certain measures you should take to correct the imbalance.
Remember, the size of your email list doesn’t matter; it’s the rate of conversions that’s important. And the value does not lie with the number of leads you have; it’s the way in which you engage with those leads that counts. For example, having 50 opt-ins and 20 conversions is much better than having a thousand opt-ins but only 10 conversions.
Know Your Offer
Before you engage with your list through emails and marketing content, you have to be absolutely sure of what your offers are. If you can’t thoroughly explain your products and services, then you’ll have little chance of relaying vital information through email marketing.
Additionally, if your leads are looking to learn a specific skill, you have to offer relevant products that can teach them the skills they need.
Follow up Consistently
How’s your follow-up sequence? If you’re only emailing your list every other day, then you’re not putting in enough effort to get better conversion rates. You must remind your leads of your presence on a daily basis. It only takes a minute for them to unsubscribe from your list, so you can’t really afford to risk a day without trying to connect with them.
However, it’s not just the quantity of your emails that can increase your conversion rates; it’s the quality of your email content that matters. According to Jupiter Research, relevant emails drive 18 times more revenue than broadcast emails.
Write Effective Emails
If you’re promoting MOBE and you use our Done-for-You email service, you still have to go that extra mile when it comes to adding a personal touch to your emails and communicating with your leads.
Consider these tips to write more effective emails:
1. Personalize Your Copy
You should always communicate with your audience in a friendly manner. Never come across as inaccessible. Doing this will make your audience feel like they’re dealing with an intangible company and not a real person, which will prevent them from following through.
I write all my emails in my “voice.” The way I normally speak is how I communicate with my email list. When you write an email, imagine that you’re writing to one person and not a thousand.
A good way to practice writing in a conversational tone is to record your message before writing it. You should then transcribe what you’ve recorded into a fully completed email. This will help you to keep your writing voice conversational and natural.
2. Write Effective Subject Lines
Avoid writing subject lines that would seem like you’re trying to sell something. People have little patience for emails like these. Instead, you should craft a personal and informative subject line to make the recipients feel like you’re a friend or family member. A great way to do this is to include the recipient’s name as they’re more likely to pay attention when they’re personally addressed.
Subject line A: “Hey, John, thought you might like this … ”
Subject line B: “Get fantastic results with this program … ”
Subject line A is far more engaging than B. It’s not only personal, but the initial greeting “Hey” is friendly and saying “thought you might like this” avoids the forceful nature of marketing something. Subject line B, on the other hand, is too “salesy.”
3. Include Effective Calls-To-Action (CTAs)
There’s no point in sending your list a well-crafted email without informing them what to do next. Some examples of CTAs are as follows:
- Call us at … (telephone number)
- Visit us at … (website)
- Come to … (address)
- Watch this … (promo video)
- Click here … (for a special offer)
- Subscribe now!
- Request an estimation or quote
4. Create a Sense of Urgency
Some of your email subscribers may want to buy at a later time. There’s a risk in letting this type of lead wait too long as you run the risk of losing them altogether.
You could offer a free consultation session to those who reply promptly. Inform your email recipients that they should take advantage of this offer immediately as they may run out of time. Doing this could increase your conversion rate quite significantly.
Use Multiple Mediums
Using images, videos and webinars to showcase your offers can be as effective as email marketing.
Stay ahead of your competition by incorporating informative and engaging videos in your emails and social media accounts. This gives you the opportunity to personally engage with them and show customers who you are. Once audiences are comfortable with you, it’s easier for them to buy your products or services.
You should also host webinars and invite everyone on your email list to attend. Webinars can reinforce your expertise in your niche as you get to teach attendees new skills and provide exclusive information about your industry.
Including pictures as part of your email content is a great way to show the recipient the benefits of taking up your program. For instance, if you’re trying to sell a product that promotes a better lifestyle and financial freedom, you could include pictures that are relatable and would show results. Some examples include photos of luxury cars, houses and even photos of customers who became successful by entering your program.
Work on nurturing your leads with the same effort as you would put into other aspects of your business. According to a Silverpop Demand Gen report, effective lead nurturing emails can get you 4-10 times the response rate compared to standalone email blasts.
Don’t compromise on the content quality of your emails or any other medium that you choose. Write your emails in the morning when you’re energized and focused instead of doing it in the evening when you’re more likely to be more fatigued and stressed.
By taking note of the above tips, you’ll soon see better conversion rates!