You know that you can reach a lot of new customers on Facebook.
But this requires that you have an effective Facebook ad, and there’s a certain style to write a Facebook ad that is proven to get the best results.
Chris and Susan Beesley use this style of Facebook ad in their business. All they do is write their personal story, and make some tweaks so that it fits their business purpose.
To see what their Facebook ad looks like, watch this video, filmed at the Super Charge Summit in London.
IT TELLS A STORY
Chris and Susan Beesley’s Facebook ad is aimed at self employed consultants planning for their retirement. This is made very clear in the opening lines of the ad copy, so that the right people keep reading and the wrong people move along.
The ad reads, “Most self employed consultants struggle to plan for their retirement. We know we did because we didn’t have a huge pension pot and didn’t want to think about it. Until one day we made a decision…”
The ad then continues to tell Chris and Susan Beesley’s story.
You can write a long story or a short story, but always tell some kind of story in your Facebook ad. It fits in perfectly with what people like to see on Facebook, it is entertaining and it helps to move people closer to the sale.
IT TAPS INTO DESIRES AND PAINS
Chris and Susan Beesley make sure their ad addresses all the pain points of their target customer. These include working too hard, and having not enough time.
In their story, they talk about how they too experienced the same pains. This starts to build trust and rapport.
Towards the end, the story shifts to talk about what life is like for them now. It talks about how they now have freedom and can travel the world, and how they overcame their problems.
The latter part of the story taps into the desires of your customer. This is when they start to believe you have the solution they’re looking for.
IT BUILDS THE RELATIONSHIP
The most important part of the ad is the call to action.
Chris and Susan Beesley’s Facebook ad does not ask for money. It just gives something away for free, which is a video. At the end of the ad, they invite the reader to click on the link and watch the video if they want to find out more about how Chris and Susan overcame their problems.
However, your Facebook ad doesn’t just serve as a trigger towards the next step in your sales funnel. It also builds relationships and builds your brand.
Even if a reader does not click on your link immediately, they may “like” the post, comment on it or follow your page for updates. Then, after they’ve received your updates for a while, they may be ready to take the next step.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to do Facebook marketing and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.