How to Build a 6-Figure Business
That Consistently Generates Sales
with a Proven “Customer
Acquisition Process”

The Gold Masterclass will teach you the Customer Acquisition Process my company has used to generate over $115 million in the past 5 years (and how you can apply this process in your business).

Dear Small Business Owner,

In the Silver Masterclass, you learned why success is tied to mindset and how to develop “thinking patterns” that will propel your business forward.

In the Gold Masterclass, we will take the next step and show you how to generate sale consistently with a Customer Acquisition Process.

Now, I’ll explain how this process works in a minute, but first, let me ask you a question.

Who would you rather learn about marketing from:

  • some “fly by night” infomercial pitchman?
  • an established international training company that has generated over $115 million in revenue in the last 5 years?

Here’s the thing …

Most of the business training out there is based on theory (not fact) … or is embarrassingly out of date. 

The TRUTH is that most business “gurus” don’t practice what they preach.

This is different.

My company MOBE lives and breathes marketing.

It’s in our bones.

Every day we’re “in the trenches” driving traffic, generating sales, bringing in new customers, selling more to existing customers, and tracking every last click and dollar so that we can do it better next time.

And the hard work pays off.

In the last 5 years, we’ve generated over $115 million in total revenue (and that’s just the beginning).

So, let me ask you again …

If you REALLY want to learn how to grow your business, wouldn’t you rather learn from someone who has actually done it?

You can … with the Gold Masterclass.

The Gold Masterclass Will Show You 
How To Build A Consistently Profitable Business 
Using a Proven Customer Acquisition Process

Your first job as a business owner is to get customers.

Your second job is to create a sales process that is repeatable.

This is called a “Customer Acquisition Process.”

Once you have this in place, you can consistently get more customers and re-invest that money back into traffic, which spurs growth.

With the Gold Masterclass, my company has taken our Customer Acquisition Process and created a “blueprint” that will work for any business.

This blueprint is not based on “pie in the sky” theories about what should work.

It’s based on REAL results from a profitable business.

Like I said, MOBE—which stands for My Own Business Education—has generated over $115 million in the past 5 years.

Every dollar of that $115 million was earned in the real world of direct response marketing.

We don’t spend money on “artistic” TV ads or spend millions developing a free app in the hopes that one day we can monetize it.


“Direct response marketing” means that we run measurable marketing campaigns to targeted groups of people.

We spend millions on media and marketing tests that have (overall) a very strong positive ROI (Return On Investment).

In fact, in the last 24
months alone 
we have:

  • Spent over $­­­10.4 million on Facebook and Google ads
  • Mailed over 690 thousand pieces of direct mail
  • Driven over 32 million clicks to our websites
  • Sent over 268 million permission-based emails
  • Sold over 102,658 front-end products
  • Sold over 19,171 back-end offers ranging from $1,000 to $50,000

The point here is …

We DO This Every Day … and We Do It Really Well

And the Gold Masterclass is your invitation into our world.

You’ll attend an online event with different trainers presenting on different topics.

You’ll get ALL the same training as an in-person event, but you’ll watch it from the comfort of your living room for a fraction of the cost (no airfare, hotel, etc.).

You’ll also get permanent recordings of every training session, so you can review them at any time in the future.

I’ll talk about the training in a minute, but first …

Who Is This For?

Yes, this event is for brand-new entrepreneurs.

But it is ALSO for those of you who have made some money with an existing business, but can’t “get over the hump.”

Does anything below sound familiar?

  • Are you spending more than you’re bringing in, and struggling to keep your head above water?
  • Do you feel “stuck” and can’t grow or increase profits?
  • Have you lost passion for your business and are just going through the motions?
  • Has your marketing fallen behind the times?
  • Are you leaving money on the table by not selling more to your existing customers?

If you answered yes to any of these questions, then you need to sign up for the Gold Masterclass.

Here’s how the training is laid out …

The Basics of Direct
Response Marketing

  • How to Identify Your Ideal Customer:

    You don’t sell makeup to men, and you don’t sell aftershave to women. Even the best product in the world won’t sell to the wrong audience. You’ll learn how to increase sales by targeting your ideal customer.

  • Traffic and Conversion 101: 

    Traffic is the lifeblood of any business, but it’s only half of the equation. To turn traffic into sales, you need to master conversions. You’ll get an overview of these concepts and how they apply to different types of businesses.

  • Sales Funnels Explained: 

    Sales funnels naturally lead people from prospects to buyers. You’ll learn the basic elements of effective sales funnels that will consistently generate sales for your business.

Choosing the Right
Business Model

  • Choosing the Right Business Model:

    Not all business models are created equal. You’ll learn how to choose the best business model for you to hit your income targets and create your dream lifestyle.

  • How to Choose Your Niche:

    Some very talented people end up in the wrong niche and unhappy (and unsuccessful) as a result. We’ll show you how to choose the right niche, so you will make more money and enjoy the journey.

The Truth About Traffic

  • The Benefits of Paid Traffic:

    You’ll learn the truth about traffic, why free traffic is an illusion, and how to grow your business quickly with paid traffic.

  • The Anatomy of a Successful Ad Campaign: 

    You’ll get a step-by-step walkthrough of a successful ad campaign for a well-known traffic source like Facebook, Google, or YouTube.

  • The #1 Traffic Source That No One Talks About: 

    Solo ads are the #1 source of traffic for many successful online marketers. You’ll learn the Do’s and Don’ts of solo ads and how to get an instant influx of sales with each buy.

The Fundamentals of Conversion

  • The Importance of Conversions:

    New business owners tend to focus on traffic, but when you master conversions, everything else falls into place. You can buy more traffic and grow your business while staying profitable. We’ll drive this point home by showing you how a small increase in conversions can have a dramatic effect on revenue.

  • How to Increase Conversions Online:

    In this session, you’ll learn how to get more leads and sales by improving elements of your landing pages, sales pages, and order forms.

  • How to Increase Conversions Offline:

    Whether you’re closing sales over the phone or in person, there are fundamental rules for offline conversions. We’ll discuss these strategies and how to apply them to your business.

How to Create a Winning
Front End Offer

  • What Is a Front End Offer?

    A front-end offer is a low-priced product or service that your customer (usually) buys first. Without a good front-end, you don’t have a business. You’ll learn exactly what a front-end offer is and how it differs from a back-end offer.

  • How to Model Successful Front-End Offers:

    We’ll dissect the front-end offers that have generated millions of dollars for MOBE, and show you how to reverse engineer our offers to create your own.

  • The Elements of a Winning Front-End Offer: 

    All successful front-end offers share elements that entice people to buy. You’ll learn about these elements, including the identification of your prospect’s problem and the solution (your product); a description of features and benefits; and other elements like scarcity, urgency, and social proof.

How to Increase Profits With
High-Ticket Offers

  • What Is a High-Ticket Offer?

    A high-ticket offer is a high-priced product (or service) at $1,000 (and up) sold to existing customers on the back end. You’ll learn exactly what a high-ticket offer is, including examples from different industries. 

  • How to Model Successful High-Ticket Offers:

    We’ll show you how to model MOBE’s industry leading high-ticket offers that have generated TENS of millions of dollars.

  • How to Ascend Customers up the Product Staircase:

    You’ll learn how to create several “levels” of high-ticket offers and ascend your customers up a product staircase from $1,000 to $50,000 (and up). 

  • How to Sell High-Ticket Offers: 

    Selling at $1,000 (and up) is different but not as hard as you think. You’ll learn how to get other people to sell high-ticket offers for you over the phone. PLUS … we’ll give you a step-by-step blueprint for creating automated webinars that can generate $1,000 sales on autopilot.

Email Marketing and
The Value of Your List

  • Email Marketing Explained: 

    Email marketing is the fastest (and cheapest) way to generate sales. But most business owners don’t take full advantage of it. You’ll learn the Do’s and Don’ts of email marketing including how often to email your list, the difference between promotional and content emails, and how to automatically generate sales with auto-responders.

  • The Value of Your List:

    When you build a list of email subscribers, you have an asset that you can use to bring in cash at will. We’ll show you how to build an email list, how to nurture those leads, and how to write profit-pulling emails.

Salesmanship 101

  • Salesmanship 101: 

    Don’t worry; we won’t turn you into a used-car salesman. This training will show you the basics of modern selling and leading people to their own buying decision without pushy sales tactics. These concepts are essential for you to understand even if you have other people sell for you.

  • Copywriting 101: 

    Copywriting is “salesmanship” in print, and it gets your marketing message out to a much larger audience. You’ll learn the basics of copywriting including the elements of a sales letter, how to write a headline, and how to find (and how much to pay) a copywriter. (Note: Even if you hate writing, you need to understand this in order to hire copywriters.)

How to Hire Your
First Staff

  • How to Find and Hire Your First Staff: 

    As your business grows, you’ll need to hire more staff to do the things you don’t know how to do (build websites, etc.) and the things you don’t want to do (like customer service). You’ll learn how to find and hire talented people using job posting sites and other resources.

  • How to Manage Your Staff: 

    You’ll learn the Pros and Cons of independent contractors vs. employees, and how to manage your staff. Even if you’re not a natural manager, you need to understand these concepts so you can put a good manager in place.

Building Your Customer
Acquisition Process

  • How to Plan Your Customer Acquisition Process: 

    Once you understand all the elements that go into your Customer Acquisition Process, you can map out the process for your business. We’ll show you how to do this using free “mind mapping” tools. 

  • How to Implement Your Customer Acquisition Process: 

    The biggest mistake that new business owners make is trying to get everything perfect. You’ll learn what you need to do to quickly get your Customer Acquisition Process launched, and then adjust as results come in.

  • How to Track Your Success: 

    Numbers never lie. If you track your Customer Acquisition Process, you will increase profits. In this session, you’ll learn the key metrics to watch, how Perry Marshall’s famous “Economics Triangle” applies to your business, and the single most important number you need to know.

You Will Also Get Certified at the Gold Level

After you complete the training, you will be given a simple quiz. Our exams aren’t hard, so as long as you pay attention you should be able to pass (a passing grade is a 70). If you don’t pass the first time, you can re-take the test later after going through the recording(s) of the training.

Now, there are 3 reasons why this is important
and why you want to get certified.


Guaranteed Consumption:

Studies have shown that people retain less than 10% of the information that’s presented to them. The certification process guarantees you will go through the training and retain more information. We’re confident in what we teach, and we want YOU to learn it and apply it in your business so you can make more money.


Gold Graduation Badge & Certificate:

After passing the quizzes, you’ll get a personalized badge and certificate. Our badges use Mozilla’s “Open Badges Project” so you can easily display them on your website, LinkedIn profile, in your email signature, etc. Plus, you’ll get a digital certificate in full color that you can print, frame, and display at your home or office.


Access to Higher Level Training:

After getting certified at Gold, you will qualify to apply for our higher-level Titanium Mastermind. The Titanium Mastermind is a live, in-person 4-day event where you’ll learn how to scale your business to 7-figures (and beyond) with systems and “next level” marketing. You’ll learn directly from some of the greatest business-building minds on the planet at a luxury resort in a tropical location.

NOTE: You MUST get certified at the Gold level before applying for Titanium. That allows us to focus on more advanced topics during the Titanium Mastermind.

In addition to the Gold Certification, you will also get …

Private Mentoring with One of My
Business-Building Consultants

To help you implement what you learn, you’ll get 3 complimentary (30-minute) coaching calls with one of my Customer Acquisition Consultants. All of my consultants are successful entrepreneurs themselves and experts on traffic, conversions, and customer acquisition. They have also gone through ALL of the MOBE Masterclasses and Masterminds and are fully certified to train you on everything you’ve learned in Gold and Silver so far.

Our mission is to get you ALL the help you need to grow your business:

  • If you want answers on how to implement something you learned in the Gold Masterclass, just ask.
  • If you need someone to hold you accountable, your Customer Acquisition Consultant will push you.

  • If you want a “nod of approval” on a decision you’re unsure of, your consultant is there.

We have consultants in the U.K., U.S., Australia, and most places in between… so no matter where you live, we’ve got your time zone covered. Just reach out to them, and they’ll get back to you quickly.

Private mentoring like this is perhaps the single biggest factor to any business owner’s success. I personally pay hundreds of thousands of dollars to consultants every year, and it pushes me to new heights in my business.

Now, with that said …

We’ve covered a lot of ground here, so I want to recap what you get before I tell you how to sign up.

Here’s Everything You Get When You Sign Up Today

Eight-Module In-Depth
Training Program

You’ll have access to an in-depth eight-module online training program covering 15 different topics that you can watch from the comfort of your home. Each training session will last about 45-60 minutes, and you’ll get more “real world” knowledge in each hour than you would learn in an entire semester of MBA classes.

Gold Certification

After passing the (easy) quizzes, you’ll get an official badge and certificate. Your Gold Certification allows you to apply for our Titanium Mastermind, where you’ll learn how to scale your business to 7 figures and beyond.

Bonus Summit

Get free access to the "Get More Customers Summit", a three-day live event where you will learn how to improve and accelerate your customer acquisition process while you connect and network with other business owners and industry leaders. (Value $2,997)

Private Mentoring

You will get three private 30-minute calls with one of my fully certified Business Building Consultants, who will answer your questions and help you implement what you’ve learned.

An Irresistible Offer

Now … the value of everything here is easily $25,000 (or more).

Other companies might charge you $15,000 (or more) for training that doesn’t provide HALF as much value as you’re getting here.

Not to mention the Private Mentoring, which most companies would charge you extra for!

But I’m not going to charge you anywhere near that.

  1. I know that’s a large investment and I don’t want price to stop you from signing up.
  2. I genuinely want to empower as many small business owners and entrepreneurs as I can. I believe you’re the backbone of our economy.

So, for those reasons, you won’t pay $25,000.

Or even half of that … $12,500.

Your one-time investment for the Gold Masterclass is only $4,997.

$4,997 is really NOTHING compared to the amount of money this could generate for your business.

Think of it this way …

  • You’ll walk away with a Customer Acquisition Process that could lead to HUNDREDS of thousands of dollars in sales AND a private mentor to help you implement it. 

  • Even just ONE idea from the Gold Masterclass could generate an extra $25,000 to $50,000 for your business in the short term… a return on your investment of over 6 to 8 times!

Your investment is a fraction of what you’d spend for similar training:

  • Online MBA programs cost $35,000 to $50,000 (on average) and mostly focus on theory (not real world results) and don’t prepare you for running your own business.
  • You’d need to spend at least $10,000 on big-ticket home study courses to get the same content that you’re getting here today

Here’s What I Want You to Do Next

Click on the button below to reserve your seat for the next available Gold Masterclass.



Matt Lloyd

P.S. Remember, with the Gold Masterclass you’ll learn how to model the Customer Acquisition Process my company has used to generate over $115 million dollars in the last 5 years. You’ll learn the fundamentals of Traffic and Conversions, how to create front-end and back-end offers, and much more. PLUS … you will get private mentoring with one of my Customer Acquisition Consultants, and you’ll get certified at the Gold level, allowing you to qualify for our more advanced Titanium Mastermind that will show you how to scale your business to 7 figures (and beyond)!

Click the button below to get started.