Your first job as a business owner is to get customers.
Your second job is to create a sales process that is repeatable.
This is called a “Customer Acquisition Process.”
Once you have this in place, you can consistently get more customers and re-invest that money back into traffic, which spurs growth.
With the Gold Masterclass, my company has taken our Customer Acquisition Process and created a “blueprint” that will work for any business.
This blueprint is not based on “pie in the sky” theories about what should work.
It’s based on REAL results from a profitable business.
Like I said, MOBE—which stands for My Own Business Education—has generated over $115 million in the past 5 years.
Every dollar of that $115 million was earned in the real world of direct response marketing.
We don’t spend money on “artistic” TV ads or spend millions developing a free app in the hopes that one day we can monetize it.
“Direct response marketing” means that we run measurable marketing campaigns to targeted groups of people.
We spend millions on media and marketing tests that have (overall) a very strong positive ROI (Return On Investment).