Don’t neglect your Facebook business page. The people liking and checking you out on Facebook today could be your high ticket buyers in the near future.
You should have a solid content strategy for your Facebook business page. If you are regularly publishing good content in front of your Facebook followers, you can steadily nurture them into buyers.
In this video, filmed at the Platinum Mastermind in Puerto Vallarta, Mexico, Chris and Susan Beesley give you 4 different ideas for content to put on your Facebook business page.
1. HOW TO USE YOUR BLOG WITH FACEBOOK
Write articles on your blog that are relevant to your audience and their pains and problems. Then you can republish all your blog entries to Facebook. After all, there’s no good writing a great blog and not showing it to people.
On your blog, make sure that you expose your readers to your products. Include them in links throughout the content and in banners on the side. Some of your readers will buy, others may go to your lead magnet and subscribe by email.
Using this strategy is an easy way to distribute your value and your content to your Facebook audience.
2. SHARE OTHER PEOPLE’S CONTENT
As well as sharing your own content, you can share other people’s content.
If you find something floating around on the internet that you deem to be good quality and relevant to your audience, go ahead and share it on your Facebook page.
Even if it’s from your competitor, don’t worry that someone might buy from them instead. People buy from those they trust, and you are building up trust by sharing value.
3. MAKE SHORT VIDEOS
Consider making short videos specifically for the purpose of sharing with your Facebook audience.
Chris and Susan Beesley did this while at the MOBE mastermind. Each day, they filmed a short video, shared some tips they learned from the other speakers, and published it to their Facebook following.
4. SHARE YOUR EMAILS
Finally, you can republish your emails to Facebook. Don’t share every email or you’ll just create clutter. But select some of the more valuable emails and repurpose them as written posts to your Facebook page.
This strategy can be very easy, because you can automate it with GetResponse or AWeber. When you send out an email to your list, there is an option to automatically publish it to Facebook.
Use a few or all four of these strategies, and you’ll never be short on content ideas for your Facebook page again.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to do social media marketing and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.