The digital age we live in makes engagement on social media platforms an absolute necessity in conducting successful business. Posting, Tweeting, and searching for leads to engage with and convert into paying customers can be extremely time-consuming. Luckily, there are some programs and applications that can help automate the process to free up valuable time you can spend doing other important company business.
Any applications and programs mentioned throughout this article are used only as an example.
There are many tools you could choose from to manage your social media operations and are not one-size-fits-all. It is best to do a little research to determine what type of automation best suits the needs of your company, brand, and market.
Hopefully, this article will put you on the right path to doing just that.
Benefits of Automation
Using an automated system to manage how you engage on social media gives you more freedom and flexibility with your lead generation strategies. Having the ability to auto-schedule posts can also save hours of precious time you can allocate in other projects and tasks. What’s more, you are guaranteed to be able to share a steady stream of fresh content on a daily basis with your followers.
Automation can also help you analyze your audience. You can get reports about how many had seen your posts, how many have liked, and how high is your conversion rate. With this, you can adjust your content according to what’s popular with your audience and weed out the ones that seem unsuccessful.
Managing Multiple Social Media Accounts
With the many social media channels, such as Facebook, Twitter, YouTube, LinkedIn, Google+, and Pinterest, just to name a few, trying to keep up with all of them separately can be frustrating. Using a program like Hootsuite is an affordable way to manage the most popular social media networks all in one place—it’s free!
Social oomph, on the other hand, is more limited to Facebook, Twitter, and App.net, but is different in the way that it allows you to manage blog posts and auto-responses to comments. This can be beneficial for those with a lot of blog activity or have numerous blog sites. Also, Social oomph gives you the option to manage RSS feeds among many other features.
Both examples are good in their own right. Any tool that simplifies the task of posting on all social media platforms using one application is something every marketer should look into. The detailed analytics packaged in these tools helps in measuring your social media performance through customizable dashboards.
Finding and Identifying Prospects
For companies in their early stages, getting that first customer is important and you can only get that through getting prospects and leads. It’s now with a twist, too—you can now get leads through social media. Programs like Socedo can give you the power to do just that without ever spending hours and hours searching through the web.
It works by building a custom profile with specific criteria you require. The application then searches thousands of social media profiles for any matches. You can then sort through them and decide how you want to interact with them. With just a few simple clicks, you can add thousands of prospects to your sales funnel whom you might never have found otherwise.
The most favorable aspect of using automation for customer outreach is the ability to stay connected with your prospects and customers with only minimal effort. Some social media tools are able to auto-reply to posts and tweets, and some can even execute auto follow or unfollow commands for social networking accounts.
Once you have everything set up according to your specifications, you’ll be surprised at how much time you will actually save by scheduling social media activities. Optimizing your customer engagement efforts will help your company become more efficient and dependable, especially in identifying needs and addressing concerns.
Monitoring Activity and Conversions
By generating weekly or monthly performance reports, you can easily monitor engagement and make meaningful connections within your industry. In most cases, you have the ability to control relationships and prospects in real time which allows you to engage with your prospects at the most opportune times.
You can also track conversion rates and non-conversions due to inactivity or no engagement. All the information you get from the analysis of your social media activities present opportunities to take action on which efforts you’re lacking, as well as attract participation from inactive prospects.
Almost all social media tools let you track keywords and analyze the success or failure of each. You can see how many candidates responded to particular keywords and how often, and even track Twitter follow backs according to keyword. Such comprehensive analytics can provide an advantage and insight on how to create custom content.
Knowing what can pique your prospects’ interest can assist you in creating content that is rich and appealing and can grow your customer base. Through social media automation and statistics, you can also determine which content could be tweaked to improve your business’ performance across all social media avenues.
Social media automation tools are just that—tools. It is your responsibility to create content that is relevant, informative, and entertaining; otherwise, no prospects will interact with you and your social media efforts will be in vain.
When executed properly, social media automation is a powerful way to grow your following, gain trust, and increase overall revenue by acquiring more customers. When you use automation tools, you are increasing your ability to grow to your maximum potential through social networks.