Most people fail in internet marketing.
Upon entering our industry, they are brainwashed into believing it’s all about traffic.
Getting more traffic ... getting cheaper traffic ... even the idea of never having to pay for traffic again! (which is BS—all traffic costs.)
And there’s a good reason for this fascination with traffic: it sells.
The pitch, “let me show you how to get hundreds of leads daily for free when you get my $7 ebook” sounds sexy.
That’s why you see so many “push button” traffic courses being pumped on Clickbank, and why suckers keep falling for the same gimmicks. But more experienced marketers understand this business is about something entirely else.
Whoever converts their traffic into the most sales, wins.
Let me prove my point, by telling you how I spent my Saturday afternoon ...
I got into the office around 12.30pm, after having lunch with my mother (who was up from our farm.)
I went into my infusionsoft account, and, started working on my ‘IM Revolution’ follow up sequence.
I added in a new step, which I’m very excited about.
This new step triggers a mail package to go out—real mail, sent to the leads house—and it includes a physical version of I.M. Revolution, my ebook.
This is not like sending a half-hearted email ... this actually has a real cost.
It’s about $1.80 to print off the 65 page Handbook, 50 cents for postage, and a little more for the manual labor to pack and send. Multiply that by a few thousand handbooks, and it begins to add up.
You know why I do all of this?
Because it increases the conversion rates of my leads into customers.
And, the MOBE consultants who choose to promote that funnel, now get more money back for the traffic they send to their consultant links.
So they make more sales.
And buy more traffic.
And make more sales.
And on and on it goes ...
This is how MOBE continues to scale, while most of the online gurus from 2 or 3 years ago are dying out.
It’s because I never stop working at improving the conversion efficiency of our funnels.
Now you, my aspiring marketing friend, have 2 options:
1.) You can continuously work at improving your sales funnel, constantly testing and tweaking it.
2.) OR, if that sounds like too much work, you can just promote my funnel as a MOBE consultant, and let me pay you 90% of the sales that come from your leads, which I’ll convert for you.
You can do this right here in fact: [ Your Affiliate Code ]
Either way ... don’t fall for this idea that this biz is about traffic.
It’s not ...
Conversion is king, and conversion ought to be where you spend most of your time.
(Unless you’re a consultant of course.)
Talk soon,[ Your Name ]