Would it surprise you to learn that the massive success of MOBE all started with a simple, 71-page EBook?
I know … it’s hard to believe, but it’s true.
Let me explain …
It all started less than 3 years ago in the fall of 2012.
At that stage, my main front-end offer was a $97/month Inner Circle membership program.
Buyers got a free, 30-minute consultation and were sold a $2,000 program over the phone.
Now, I had some success with this funnel but by mid-2012 it had pretty much dried up and I needed something fresh.
I had seen what EBooks had done for others, including Mike Dillard’s famous Magnetic Sponsoring EBook.
At that time, Mike’s entire company was built around selling this EBook on the front-end and it was the foundation for over $30 million in gross sales.
In fact, I had first heard about Mike through Magnetic Sponsoring and bought many of his products after reading it.
So, I knew that EBooks could be an incredible front-end offer.
The only problem was … I had never written an EBook before and (to be honest) I was intimidated.
I had no idea where to start.
I thought it would take me a full year to write, if I could finish it at all.
But I put aside my fears and forced myself to write the first page … then the second page, and so on.
It started out incredibly messy, but over the course of the next 5 months I kept writing and re-writing until finally … it was done.
I called it IM Revolution and some of you have probably read it.
To date, I’ve sold over 20,000 copies of IM Revolution and from late 2012 to late 2013 it was the “backbone” of my entire business.
$10 EBook buyers came in on the front-end and bought high-ticket programs on the backend.
This model was massively successful, and in that 12-month period this “little” EBook helped generate over $5 million in gross sales.
It took MOBE to the next level, and there’s a good chance you wouldn’t be reading this letter right now if I hadn’t written it.
But, I know what you might be thinking …