You have a lot of competition in your market. Especially if you are selling an identical or similar product to your competitors, you need a point of differentiation.
Only you can decide what this is. Maybe you’re going to commit to deliver something extra that your competitors don’t. Or, maybe you’re going to win over a segment of the market with your unique personality and brand.
If you’re struggling to find your point of differentiation, watch this video, filmed at the Diamond Mastermind in Jamaica, and listen to Norbert Orlewicz’s advice.
FINDING YOUR POINT OF DIFFERENTIATION
If you are selling the same product as your competitors, you need a point of differentiation.
Think about what skills, knowledge, experience and talent you have. What comes naturally to you? What do people want from you?
Do you have a standout personality? Will you be encouraging to your customers, or authentic? Will you give them handholding or discipline? Will you offer technical support or coaching? What will you offer that’s different from the competition?
What do you want to teach others? Organization, spreadsheets, blogging, traffic, life management, sales skills? Be specific, because this becomes part of your core message.
THE PROBLEM WITH BEING GENERIC
You can’t be about something broad and generic, like how to make money. There are far too many competitors and you’ll get lost in the noise. Your ad spend will be huge and your conversions will be low.
There are smaller segments of that market. There are people who want to make money fast, people who want to invest in real estate, people who want to start a business, people who want a better job, people who want to make money blogging and so on.
Pick a specific segment of your market, and tailor your message.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to differentiate yourself in the market and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.