Today, McDonald’s is the largest chain of hamburger fast food restaurants in the world, serving around 68 million customers daily in over 119 countries.
But what’s even more impressive is that McDonald’s has over 30,000 franchisees, operating their own restaurants using Ray Kroc’s system.
You see, what Ray Kroc saw when he walked into that hamburger joint was not a restaurant, but a SYSTEM that could be duplicated.
The success of McDonald’s is due to Ray Kroc’s obsession with optimizing this system to deliver the same food in the same amount of time at every McDonald’s in the world.
He knew that if he opened up this system to the right people (his franchisees) the growth potential was virtually limitless.
So Ray focused his time on developing his business model.
He created a popular product (the food), the marketing (branding, international advertising, etc.), and systems to run it all smoothly.
And looking back on his success we can see just how powerful his vision was.
Now, you might be wondering …