Diamond Mastermind

An All-Inclusive 10-Day & 11-Night Business Building Retreat in Paradise

The Diamond Mastermind is an all-expense paid 10-day, 11-night event with all lodging, food, and entertainment included with the cost of your investment. If you would like to bring a guest, you can do so by purchasing a guest ticket for a modest additional fee.

How To Sell Your Business For
The Biggest “Payday” of Your Life

The Diamond Mastermind is a 10-day and 11-night retreat at a luxury resort in a tropical location where you will learn how to create and execute your exit strategy and get the biggest “payday” of your life.

Dear Small Business Owner,

If you’ve studied business, then you may be familiar with this story:

In 1952, two brothers named Richard and Maurice opened a hamburger joint in San Bernardino, California with a kitchen like an assembly line.

Business was good, and the brothers profitably sold a simple menu of burgers, French fries, shakes, soda, and apple pies.

Then in 1954, a man named Ray Kroc, a milkshake machine salesman, visited the restaurant.

When Ray walked through the door and saw their “assembly line” way of making hamburgers, a light bulb went off in his head. He soon secured the rights to franchise the restaurant called (you guessed it) McDonald’s.

Over the next several years McDonald’s expanded rapidly and by 1963 the chain had sold its billionth burger.

Their growth continued, and by Ray Kroc’s death in 1984, McDonald’s had 7,500 locations in 31 countries and was worth $8 billion.

Image taken from: "https://www.entrepreneur.com/franchises/mcdonalds/282570"

Today, McDonald’s is the largest chain of hamburger fast food restaurants in the world, serving around 68 million customers daily in over 119 countries.

But what’s even more impressive is that McDonald’s has over 30,000 franchisees, operating their own restaurants using Ray Kroc’s system.

You see, what Ray Kroc saw when he walked into that hamburger joint was not a restaurant, but a SYSTEM that could be duplicated.

The success of McDonald’s is due to Ray Kroc’s obsession with optimizing this system to deliver the same food in the same amount of time at every McDonald’s in the world.

He knew that if he opened up this system to the right people (his franchisees) the growth potential was virtually limitless.

So Ray focused his time on developing his business model.

He created a popular product (the food), the marketing (branding, international advertising, etc.), and systems to run it all smoothly.

And looking back on his success we can see just how powerful his vision was. 

Now, you might be wondering …

What Does McDonald’s
Have To Do With You?

Like Ray Kroc, you must never forget that your end goal is to sell your business.

For Ray, his end “customer” was a franchisee.

In other words … he didn’t sell hamburgers. He sold businesses.

And Ray Kroc had tens of thousands of buyers all because his business model was the most reliable system for making money in the restaurant business.

As an entrepreneur, you must learn from Ray Kroc and plan to sell your business from Day One. 

The thing is … most business owners (new and old), don’t have a plan to sell their business. 

That’s why I created the Diamond Mastermind.

This is the end goal we’ve been leading up to through the entire MOBE Core Curriculum from getting you ready psychologically with Silver to building your Customer Acquisition Process in Gold to scaling with Titanium to investing in Platinum.

Everything has been leading up to this point.

Depending on your industry, this could happen much faster.

For an online business, it could take as little as 3 to 5 years.

For others, it may take a little longer.

No matter what your timeline is, Diamond will show you how to sell your business for top dollar and live off the proceeds for the rest of your life.

You’ll Learn:

  • How to create and execute an exit strategy.
  • How to build a marketing plan to attract buyers
  • How to negotiate the best price and get your big “payday.”
  • How to put together an Exit Strategy Team that will handle most of the process for you.

You’ll also learn what to do after the sale to stay engaged (without the hard work and stress of running another business).

Now, I’ll explain exactly how the Diamond Mastermind is laid out in a minute, but first I want to expand on my last point.

What To Do After You Close The Sale?

You’ve probably imagined this scenario a thousand times …

You finally have enough money in the bank to live comfortably for the rest of your life, so you sell your house and move somewhere tropical.

You spend your mornings sleeping in, and your afternoons reclined in a beach chair with your favorite beer or mixed drink in hand.

The hours of the day pass by until the sun begins to set and you head back to your beautiful beachfront home and loving spouse. After dinner, you go to bed and do it all over again the next day.

Sounds pretty great, right?

Well, for the first few weeks it is great.

But in a month, you’ll be bored to death.

If you ask any entrepreneur who has gotten to this point, they will tell you the same thing … that without “work” you don’t have a purpose and you will drive yourself (and your spouse) crazy!

This is why billionaires push themselves to accomplish new and better things, and why “serial entrepreneurs” start new businesses.

It’s in their blood.

And if you’ve gotten this far, then it’s in your blood too.

We already covered investing your money in Platinum through real estate, stocks, and other methods, but this is a different kind of investing.

When you invest in other businesses, you anticipate that the company will either “go public” or be sold, at which point you will cash out and get a large return.

Typically, after you invest in a business, you will provide some consulting and connect them with influential people in that industry.

This is a great way to stay “in the game” without a lot of work or effort, and the potential returns are impressive.

If you do this right, you can make a 20% per year return on your investment.

At the Diamond Mastermind, we’ll show you how to invest in businesses the right way by staying within what Warren Buffett calls your “circle of competence.”

How To Get Paid Substantial Fees
For Your Advice As A Consultant

In the rare times that I do consultations, I charge $5,000 per hour.

This is a very fair rate considering my advice can result in hundreds of thousands of dollars in extra revenue (or save someone from losing the same amount).

After you sell your business, you will be able to charge similar amounts for private, 1-on-1 consultations that you can schedule at your convenience and fulfill over the phone.

Finding people to consult won’t be hard.

You will be respected and known in the industry as someone with a proven track record of success.

In fact, you’ll probably have people chasing you down to consult them!

You can charge hourly fees (like I do) or you can structure royalty/equity deals where you get paid a percentage of revenue.

Typically with royalty deals, you will be more “hands on” and help write sales copy or structure a marketing campaign for a client.

Either way, you will be paid very well for very little effort.

Being a highly paid consultant is the most lucrative thing you can do (legally). You have zero overheads and insane profit margins (your only cost is your phone!)

How To Leverage
Your Intellectual Capital

According to a recent Forbes article, online learning or “e-learning” is poised to become a $100 billion per year industry (worldwide).

Now, some of that revenue is from online university courses, but the “information product” segment of e-learning is a multi-billion dollar industry.

Every day, people spend millions of dollars for digital training products on everything from photography to design to Facebook marketing.

You can capitalize on this trend by turning your knowledge into training products.

All you have to do is take what you already know and write it down. Or (if you’re not a writer), you can record it on video, or recite it and have it transcribed.

Now, if you’re thinking, “I don’t have any valuable knowledge that people would pay for!” then you haven’t been paying attention.

The fact that you started, grew, scaled, and sold a profitable business puts you in the top 1% of all entrepreneurs!

If you made it this far, then you have specialized knowledge about some aspect of business.

Whether it’s marketing, self-management, creating systems, or something else … you have information “in your head” that people will pay thousands of dollars for.

All you have to do is put it down.

And we’ll help you do that at the Diamond Mastermind.

We Will:

  • Help you turn your knowledge into a valuable training product.
  • Help you craft a winning offer.
  • Help you map out your landing page, sales page, and funnel.
  • Help you create high-quality marketing videos.

My professional camera crew will be at Diamond, so you can shoot high-quality marketing videos for your new product. As you’ve seen, my MOBE film crew shoots visually stunning videos that can help build your brand and sell your products to the world.

This is the “implementation” part of Diamond. Diamond is a combination of training, implementation, networking, and “reprogramming” your mind to expect more out of your life and your business.

Diamond Is Not Just Another Mastermind It’s About Making Your “Unattainable” Goals Attainable

Like its younger brothers (Titanium and Platinum), Diamond is an all-expenses-paid package (for one) at a luxury resort in a tropical location where I pay for your lodging, meals, and drinks.

But instead of being 4 or 6 nights, Diamond is a full 10 days and 11 nights (twice as long as Platinum).

Over these 10 days, you will have a lot of time for “small group networking.”

Networking in small groups like this leads to deeper connections, better questions, and more “a-ha” moments.

But it’s not just the group size that’s beneficial.

When you rub shoulders with the other attendees at Diamond, it’s with some of the most serious and dedicated small business owners and entrepreneurs on the planet.

This exclusive Inner Circle has more collective “business brainpower” and a greater combined income than any other open mastermind on the planet. (If you can find another one, let me know).

We Will:

To keep this “inner circle” intimate, Diamond is limited to a much smaller group than the other masterminds.

Note: We reveal things at Diamond that we can’t share in other settings. If accepted, you will have to sign an NDA and no recording will be allowed.

We also host Diamond at a more luxurious resort and offer more intense activities like racing sports cars and cave diving.

Diamond Will Redefine
How You Think Of Luxury

We have a much larger budget for Diamond, and I always handpick breathtaking 5-star resorts like this one in Playa Del Carmen, Mexico that pampers its guests like they are visiting royalty.

The first Diamond Mastermind was held at the Grand Velas Riviera Maya, which sits on the golden beaches of the sun-kissed city of Playa Del Carmen near Cancun, Mexico overlooking the beautiful Caribbean Sea.

The resort is set on over 80 acres of protected mangrove, jungle, and natural freshwater wells and the Grand Velas owns over 1,000 feet of private, pristine white sand beach reserved exclusively for its guests.

Luxury accommodation includes exotic garden suites, ocean view suites surrounding a central infinity pool, and oceanfront suites with private plunge pools.

The next Diamond Mastermind will be held at a similar resort, and you will stay in a suite of unparalleled luxury with upscale furnishings, deluxe bath amenities, plush bedding, flat screen televisions, wireless internet, and terraces with stunning ocean views.

You’ll be able to enjoy personalized butler concierge services, in addition to a spa, and fine dining at gourmet restaurants.

On top of that … if you enjoy shopping, nightlife, or sports, there will be plenty of nearby options, including nightclubs, live entertainment, oceanfront golf courses, and boutique clothing stores.

While at the resort, you will be treated like royalty, but since we will have a full 10 days and 11 nights at Diamond, we will have plenty of time to get off the resort and explore the surrounding area.

We Will Take You On A Heart-Pounding, Life-Changing Adventure

Every Diamond Mastermind is different, but in the past, we’ve gone cave diving off the Yucatan Peninsula, driven luxury sports cars on private racetracks, and explored the ruins of ancient Mayan cities.

One night, you might be on a cruise ship having a glass of Champagne looking over the Caribbean Sea at night.

Then next day you might be skydiving, swimming with dolphins, or driving a Ferrari on a private racetrack in one of the most exhilarating rides of your life.

No matter what … Diamond will be an adventure.

Between the luxurious resort and heart-pumping adventure, Diamond will be a life-changing experience.

This shift will open up your mind and force you to re-imagine your world and what is possible.

This is the ideal atmosphere for thinking “big” and preparing you for the most important sale of your life (your business).

You will have nights off and time each day to network and enjoy the resort, but we will spend the majority of the mornings and afternoons on training.

We’ll work for 5 straight days, and then get off the resort on Day 6.

On Day 6 (right in the middle), we’ll arrange for transportation and take you on an adventure (like cave diving or racing cars). Then on Day 7, we’ll get back to work for 4 more days (through Day 10).

Here Are Some of the Topics We’ll Cover at the Diamond Mastermind

How to Create Your Exit Strategy

Here’s the best part about creating your exit strategy: You can get other people to do it for you!

As the owner of your business, your primary role during the exit strategy process is increasing the “value” of your business by bringing in more sales and keeping costs in line.

Your Exit Strategy Team will handle the rest for you and report to you on their progress. All you have to do is put that team in place and know their roles.

At the Diamond Mastermind, we’ll teach you:

  • How to put together a stellar Exit Strategy Team, so you can focus on what you enjoy doing (growing your business up to the sale)
  • Exactly who should be on your Exit Strategy Team, including a Team Manager, Attorney, Tax Specialist, Appraiser, and Insurance Advisor (depending on the size of your business, you can use existing employees for some of these roles)
  • How to create a timeline for your exit strategy and set goals for your team
  • How to make sure you’re covered legally with all the proper agreements and documents
How to Execute Your Exit Strategy

Once you have your Exit Strategy Team in place, executing it is easy. Your Team Manager will manage your team and report to you. You simply monitor their progress and provide advice as needed.

You will also want to get a preliminary appraisal done before approaching buyers. An appraisal will specify the primary valuation methods and factors.

At the Diamond Mastermind, we’ll show you how to monitor your team and keep them on track … and how to find a qualified appraiser.

How to Get Top Dollar for Your Business

There are many types of potential buyers for your business, but we will focus on the two that typically pay the most—strategic buyers and financial buyers.

A strategic buyer is usually a larger competitor that is interested in your customers, processes, employees, products, websites and other assets. They will probably roll your brand into theirs.

A financial buyer may keep your brand name. For example, Amazon bought Zappos.com in 2009 but kept the Zappos brand intact because they were known for exceptional customer service.

In general, the “multiplier” is 6 to 8x for financial buyers and 8 to 10x for strategic buyers. That means that a buyer may pay you 6 to 10 times your EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

But it’s not unheard of for strategic buyers in strong market niches to pay up to 20 times your EBITDA!

Now, don’t worry if you have no idea how to calculate your EBITDA (people your team will do that for you).

All you need to understand is how valuation methods work from a high-level. We’ll teach you that at the Diamond Mastermind and much more.

You’ll Learn:

  • How to estimate the value of your business, so you don’t enter any negotiation “blind”
  • How to increase the value of your business by increasing your Net Income in the year leading up to the sale (depending on the size of your business, this could increase your sale price by $5 to $10 million or more!)
  • How to put together a marketing plan to attract potential buyers
  • How to get buyers chasing you down (not the other way around) by having proper documentation
  • How to “sell” your business for top dollar by having everything in place and knowing the rules of negotiation
Get Paid Substantial Fees as a Consultant

After selling their businesses, some people turn around and start another business right away. Others “pivot” and get paid for sharing their knowledge with the world as a consultant, speaker, or trainer.

At the Diamond Mastermind, we’ll show you:

How you can charge substantial fees as a consultant,and potentially make more money in one hour than the average person makes in an entire week at their 9 to 5 job!

How to structure royalty/equity deals and get paid a percentage of revenue that you help clients generate

Why being a highly paid consultant is the most lucrative thing you can do legally (you have zero overhead … you only cost is your phone!)

How to Earn 20% Returns Investing in Businesses

In addition to (or instead of) consulting other business owners, you can invest in other businesses. This is a different type of investing than what you learned at Platinum.

You’ll learn:

  • How to invest in businesses, and get a large return when they go public or are sold (if done right, you can earn a 20% per year return on your investment)
  • How to help build the value of these businesses with your advice and professional connections
  • How to increase your chances of success by staying within what Warren Buffett calls your “circle of competence.”

Warren Buffett has famously avoided tech stocks because he doesn’t understand that industry.

You should “stick with what you know” and invest only in businesses where you fully understand the products and services they sell.

At the Diamond Mastermind, you’ll learn how to define your Circle of Competence and stay within the boundaries.

How To Leverage Your Intellectual Capital

Every day, people spend millions of dollars on digital training products. You can capitalize on this trend by turning your knowledge into products.

At the Diamond Mastermind, we’ll show you:

  • How to take what you already know and “put it down” on paper (or video).
  • Why you have specialized knowledge that is worth thousands of dollars (we’ll show you how to identify that knowledge).
  • How to turn your ideas into a real training product (and create the marketing for it).

My marketing team and professional camera crew will also be at your disposal. They will help you create your product, craft your sales message, shoot marketing videos, and put together a sales funnel.

How To Build a Legacy for Your Children

Selling your business will set you up for the rest of your life, but what about your children?

Depending on your age, it may be time to think about your legacy and what you will leave to your children and grandchildren.

At the Diamond Mastermind, you’ll learn:

  • How to set up a “living irrevocable trust fund” that disperses funds when certain conditions are met (so that a lump sum inheritance isn’t used irresponsibly).
  • The most important things you need to know about estate planning, life insurance, and taxes and other expenses.

The Many Benefits of Joining The Diamond Mastermind

By the end of the Diamond Mastermind:

  • You’ll know how to setup an Exit Strategy Team that will handle over 90% of the process of selling your business for you.
  • You’ll know how to value your business (and get an appraisal), so you don’t enter any negotiation blind.
  • You’ll be ready to get top dollar for your business, and the biggest “payday” of your life.
  • You’ll know how to be covered legally throughout the entire process, so you don’t have to worry about unexpected liabilities, expenses, or lawsuits.
  • You’ll be setup to “pivot” after the sale and find personal (and financial) reward in consulting, investing, and training.
  • PLUS … you will have networked in small groups with successful business owners and entrepreneurs, experienced heart-pounding adventure, and been treated like royalty at a 5-star tropical resort!

The Diamond Mastermind can do all of this for you (and much more), just like it has for so many others.

Here’s Exactly What You Get
When You Join Diamond

The Diamond Mastermind Training

You will get 9 full days of advanced training on how to setup your Exit Strategy Team, how to sell your business for top dollar, how to get paid up to $5,000 per hour as a consultant, how to earn 20% returns investing in other businesses, how to turn your knowledge into training products, how to leave a legacy for your children, and much, much more.

“Done With You” Product and Sales Funnel

My professional camera crew will be at Diamond, so you can shoot high-quality marketing videos for your new product.

As you’ve seen, my MOBE film crew shoots stunning videos that can help build your brand and sell your products to the world.

At Diamond, my marketing team and camera crew will help you:

  • turn your knowledge into a valuable training product
  • craft a winning offer
  • map out your landing page, sales page, and funnel
  • create high-quality marketing videos

Heart-Pounding Outdoor Adventure

Every Diamond Mastermind is different, but in the past, we’ve gone cave diving off the Yucatan Peninsula, driven luxury sports cars on private racetracks, and explored the ruins of ancient Mayan cities.

On Day 6, we will arrange for transportation and take you on an outdoor adventure. It might be skydiving, swimming with dolphins, driving a Ferrari on a private racetrack, or something else. No matter what, it will be an ADVENTURE that you will remember for the rest of your life.

10-Days and 11-Nights at a Luxury Resort

Titanium and Platinum are held at very nice resorts, but Diamond will redefine how you think of luxury. We have a much larger budget for Diamond, and I always handpick breathtaking 5-star resorts in tropical locations with ocean views and golden beaches.

You will stay in a suite of unparalleled luxury and be treated like royalty. You will enjoy personalized butler concierge services, in addition to a spa, and fine dining at gourmet restaurants.

On top of that … if you enjoy shopping, nightlife, or sports, there will be plenty of nearby options, including nightclubs, live entertainment, oceanfront golf courses, and boutique clothing stores.

Plus …

12 Coaching Sessions with a MOBE Mentor

I’ve had people working with me since Day One that have helped me make millions.

These “workhorses” have become experts in every facet of online marketing and business building and have seen firsthand what has worked for MOBE (and what hasn’t).

They have worked with me side-by-side in my office in Kuala Lumpur and know how I work, how I think, and how I approach business.

And if they do well enough (for a long enough period of time) they qualify to become a MOBE Mentor.

These MOBE Mentors are as close as you’ll get to working directly with me.

Your MOBE Mentor Is Uniquely Qualified to Help You:

  • Fix parts of your business that aren’t working.
  • Help you build your Exit Strategy Team.
  • Help you increase the value of your business by improving your traffic and marketing strategies.
  • Help you transition into being a consultant, investor, or trainer after you sell your business.
  • Help you turn your knowledge into valuable training products.

When you join Diamond, you will get eight private coaching sessions with a MOBE Mentor. These 1-on-1 sessions will be fulfilled over the phone or on Skype and last for 30 minutes each.

Now, there’s a lot here, and I know you’re excited to get started.

But before I tell you how to apply, I want to answer the most common question I get about the Diamond Mastermind

“What If I’m Not Ready To
Sell My Business?”

If you’re busy running your business, then selling is probably the LAST thing on your mind.

But here’s the thing … you should start planning to exit your business on the very FIRST day you start it.

Who knows … your industry could experience a major shift that threatens to make you obsolete (like how Netflix.com made Blockbuster Video obsolete).

Or you might have a brand-new idea for a new business that you want to start.

Either way, you should always be “ahead of the curve” and ready to sell at any time.

That way you’re ready if sales flat line, the industry shifts, or a better opportunity comes your way.

As soon as your business is up and running, you should be planning to scale it and sell it for as much as you can.

That requires planning and documentation even in the EARLY stages of your business.

Even if you don’t plan on selling your business for 5 to 10 years, you still need to operate your business as if it’s going to be sold tomorrow (with all the documentation and systems in place that a buyer wants to see).

By joining the Diamond Mastermind, you’re giving yourself all the tools to quickly get your Exit Strategy Team in place and sell your business for the biggest payday of your life.

Here’s How To Apply For The
Diamond Mastermind

Remember, we can only accept a LIMITED number of people into Diamond at any given time.

First, there is a physical limit to the number of people we can accept to keep Diamond intimate (and to hold it at a breathtaking 5-star resort).

Second, I am selective about who I allow into this mastermind. In order to keep the training at an advanced level, I only want serious business owners and entrepreneurs to attend.

Third, I may stop including the 12 Private Coaching Sessions for free.

So act on this now, while spots are still available and the bonuses are still free.

Click on the button below to apply.

CHECKOUT

After you fill out the application, one of my coaches will give you a call to discuss your application.

This is a no-pressure call where you and the coach will go over the program to make sure Diamond is a good fit for you (and you’re a good fit for Diamond).

After you go over all the details with your coach, they will let you know what the next steps are.

See you at Diamond,

Matt Lloyd

P.S. You’ve worked hard on your business. Whether you’ve put in 3 years or 30 years, you deserve to be compensated well when you sell it. But if you run your business without an exit in mind, all your hard work will have been for nothing. Don’t let that happen to you. Start planning NOW by joining the Diamond Mastermind.

P.P.S. Remember, the Diamond Mastermind is an all-expense paid 10-day and 11-night retreat at a 5-star luxury resort in a tropical location.

You will learn: how setup an Exit Strategy Team that will create and execute your exit strategy; how to sell your business for the biggest “payday” of your life; how to find personal (and financial) reward after you sell as a Consultant, Investor, or Trainer; how to leave a legacy for your children; and much more.

My camera crew will also be available to shoot, edit, and produce stunning marketing videos for your new product. And we’ll take you off the resort for a day of heart-pounding adventure.

PLUS … you get free admission to the Bonus Summits and 12 private coaching sessions with a MOBE Mentor. In short, you will get everything you need to sell your business, live off the proceeds for the rest of your life, and stay engaged by sharing your knowledge with the world. 

Here’s What Past Attendees Have Said …