A lead magnet is a small piece of value that solves a specific problem in your market, offered in exchange for contact information.
You need lead magnets. People are not stupid. They won’t give you their email address only because you want to pitch them.
However, they will give you their information if they can get some kind of instant gratification. A lead magnet does that.
SIMPLE WAYS TO PRODUCE A LEAD MAGNET
If you want to be in the top 5% of marketers, write your own ebook and give it away as a lead magnet. You only need to pay $20 or $30 for a cover design and you’re set.
Shaqir Hussyin often offers a webinar as a lead magnet. He’ll give it a compelling title like, “5 Lessons I Discovered From a $26,000 Costa Rica Mastermind.”
If you’ve been to any mastermind or live event, you can do this. Put together the 5 biggest lessons you learned, tell them on a free webinar and call it something like “5 Wealth Codes I Discovered From a Secret Island Mastermind.”
Would that get people’s interest? Of course it would.
Once you do this, you can later reuse the content for other purposes. Shaqir Hussyin has turned his free webinar into a CD that he sells by direct mail.
Even just a video can be a lead magnet. Write a headline like “Free Video Reveals 5 Dangerous Mistakes to Avoid When…” and film the video, and you’ll have a lead magnet within a day.
MOST POWERFUL AND EFFECTIVE LEAD MAGNETS
What are some of the most powerful and effective lead magnets?
At the top of the list is audio and video interviews. Shaqir Hussyin has found that nothing is more effective than an interview with someone influential in the market.
Lists are always compelling. Write a headline that begins with “5 Ways to…” or “Top 7…” and ends with information that’s relevant to your market. Then deliver the information in the form of a video, webinar or ebook.
Free reports or guides, cheat sheets, mindmaps, tutorials, quick videos and even softwares are also effective. Start offering something today and see how it works for you.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.