To Small Business Owners Who Want A Real World Business Education Based On Results (Not Theory)

Dear Small Business Owners,

Now is the best time in history to start a business. With all the technology and resources at your fingertips:

  • It’s easier than ever before to reach your potential customers
  • The barriers to entry have never been lower
  • You can create new products and services much faster

Not only that, the demand for new products is increasing every day.

Despite negative headlines, the economy is strong, more people have more disposable income, and there are new customers entering the market each day.

When you add all this together, it’s easy to see why so many people start new businesses each year. In fact, about 6 million new businesses are started every year in the U.S. alone!

Many of these business owners risk their life savings, or borrow from family and friends, in the hopes of achieving personal and financial freedom.

But the sad truth is that 40% of new businesses fail in their first year, and 80% fail within 5 years.


Because most business owners don’t get an education.

They never learn how to target their ideal customer and market to them.

They never learn how to outsource low-level work and focus on income-producing activities.

They never learn how to create systems that lead to growth.

They may excel at the technical aspect of their business (fixing cars, baking pies, planning weddings, etc) but they never learn how to RUN their business.

As a result, they fail.

And if you ignore this, then chances are you will fail like the majority of small businesses.

Or … you can get a proper business education and increase the odds of your success by leaps and bounds.

The choice should be obvious.

However, deciding to get an education raises a whole new set of questions:

  • Who can I trust to teach me?
  • Should I take classes at a “traditional” university?
  • Can I afford it?
  • Where will I find the time?

These are all valid questions.

In fact, I asked myself these same questions before I launched my first business.

It was my search for the answers that eventually led to the creation of MOBE–my international training company for small business owners and entrepreneurs.

MOBE stands for My Own Business Education, and it’s an alternative to a traditional (over-priced) university education.

Everything you learn in MOBE is from real-world experience (not textbooks), taught by successful business owners and entrepreneurs (not stuffy professors).

I’ll go into more detail on the MOBE Core Curriculum in a minute, but first I want to explain why this New Business Education Model is better than past models.

The “New” Business Education Model
The Traditional (Flawed) Education Model

In the past, if you wanted to get a business education, you went to college and got a MBA or studied a specific field like Finance or Human Resources.

This “traditional” education costs a massive amount of money and time.

Let’s start with your Bachelor’s Degree (undergraduate).

Depending on the university, you will:

  • invest 4 years of your time
  • spend $100,000 to $200,000 in tuition and fees
  • spend an additional $25,000 to $50,000 in boarding and books

Here are recent figures for an undergraduate degree (tuition and fees in US dollars):

  • Vassar College, New York, US: $205,200
  • University of Puget Sound, Washington, US: $167,472 (not a top school)
  • Harvard, Massachusetts, US: $181,112
  • University of Oxford, UK: $174,012

On top of that, the full cost of your education is even HIGHER, when you factor in the opportunity cost of leaving the workforce for years.

According to a recent article in Forbes that assumes an average salary of around $40,000, if you go to university for 4 years, you lose $160,000 that you could have earned in the real world.

When you add it all up, the actual cost for a traditional business education is somewhere between $285,000 and $410,000!

And that’s just your undergraduate degree!

If you go on to get a MBA (which people claim you need to succeed), then you will spend another 2 years and up to $250,000 (or more)!

Here are the most recent figures for the cost of a top MBA (tuition and fees):

  • Columbia University, New York City, US: $139,298
  • University of Pennsylvania (Wharton): $147,268
  • Plus … 2 years opportunity cost of not working ($80,000) and boarding and books ($20,000 to $40,000)

That brings your total cost for a traditional business education (including a Bachelor’s Degree and MBA) to somewhere between $500,000 and $675,000!

These are staggering figures, and it’s why so many people have crippling student debt.

And the worst part is … after all of this time and money, all you get is a piece of paper!

This degree is worthwhile if you decide to work at a company (slaving away to make someone else rich). But if you want to run your own business, this piece of paper is worthless


Because everything you learn at a traditional university is based on THEORY taught by professors who have never run a real business.

These professors are academics who teach out of textbooks, and read papers by other academics on outdated theories that probably never worked in the first place!

They don’t know how to identify a need in the marketplace and create a product that fulfills that need.

They don’t know how to manage people, or setup systems that make a business run more efficiently.

And they certainly haven’t faced the obstacles that all small business owners face.

They have never:

  • been one week away from payroll with no idea how to cover it
  • worked 14 hours a day to get a new business off the ground
  • stared at the ceiling in the middle of the night wondering how to get through the next day

And it’s their lack of “real world” experience that makes everything they teach you worthless.

I know from personal experience …

How I Learned More In 6 Months In The Real World Than In Over 4 Years At University

I spent over 4 years at one of the best business schools in Australia.

I got good grades, but I was frustrated.

I remember sitting in lecture theatres and listening to professors read out of textbooks about how to build a brand and a business.

I remember thinking, “Has this professor ever run a real business?”

I knew something was wrong, but I had been brainwashed my whole life into thinking that university was the only way to get a legitimate education.

So I stuck with it.

I continued going to classes, even though I grew more and more eager each day to get into the world and launch a real business.

Then one day–with just one semester left–I decided I had enough.

I left university and started an e-commerce business.

In the first 6 months of running that business, I learned more than the previous 4 ½ years at university!

Fast forward to today, and I’ve crossed over $115 million in sales by the age of 28.

Every dollar of that $115 million was earned through trial and error in my own businesses, and advice from other business owners.

In the beginning, I got advice from high 6-figure earners. Then (as I became more successful) I sought out millionaires, then multi-millionaires.

Today, my mentors are business leaders who have earned HUNDREDS of millions of dollars.

One of my current mentors built a real estate seminar company to $250 million per year in the early 2000s. He knows more about live events than almost anyone else in the world.

Another is a businessman who lives in a castle in Scotland. He’s operated at a much higher level than me, growing a company to a valuation of $450 million!

I’ve made a point of learning directly from people like this who have DONE it (not read about it).

That is the key to my success, and that’s what led me to create MOBE.

You see, I realized that there were millions of small business owners struggling to find answers, looking for real-world advice on how to solve the day-to-day problems in their businesses.

I knew that most of the advice out there was outdated, impractical (based on theory), or misleading (B.S. created to sell products).

So, I decided to change the game.

When you join MOBE, you will get real world training from successful business owners who “walk the talk” (including me).

This training is better than a traditional education because:

  • it is based on results (not theory)
  • it is a fraction of the cost of going to university
  • it can be completed in your spare time (mostly from home)

I call this training the MOBE Core Curriculum, and it’s designed to take you through the 5 stages of a successful business.

THE MOBE Core Curriculum:
The 5 Stages of a Successful Business

MOBE has 5 core programs that will take you through the 5 stages of a successful business, from inception (thinking about your business) to exit (selling your business).

The Silver Masterclass

In Stage 1, you’ll get access to the Silver Masterclass—an 8 module, online training program that will show you how to choose the right business model based on your strengths and weaknesses and how to select the right niche and business model that can work for you with lifetime access to updated content.

The purpose of the Silver Masterclass is to build a strong mental foundation for your business.

This is the first thing you must do as a business owner.

You must get your Mindset–your thoughts, daily habits, and thinking patterns–in check before you do anything else.

If you don’t, then all the tactics and strategies in the world won’t help you.

In the Silver Masterclass you’ll get actionable training on proven Mindset and Productivity strategies (not feel-good motivational fluff).

You’ll learn things like:

  • How to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs
  • How to value your time and laser-focus on high-level activities that will grow your business exponentially
  • How to overcome “learned helplessness” and take ACTION
  • How to reprogram your mind for success, and set “impossible” goals and achieve them

After you pass a simple quiz, you will get certified at the Silver level and qualify for the more advanced Gold Masterclass (Stage 2).

The Gold Masterclass

The Gold Masterclass is an 8 module, online training program that will show you how to build a 6-figure business  that consistently generates sales with a proven “customer acquisition process” with lifetime access to updated content.

Over the course of 8 modules, you’ll learn how to build a 6-figure business that consistently generates sales through a Customer Acquisition Process.

A Customer Acquisition Process is a sales process that repeatedly and reliably brings in new customers.

We’ll break down the same Customer Acquisition Process that my company MOBE has used to generate over $115 million in sales.

Then you’ll learn how to apply this knowledge and create your own Customer Acquisition Process for your business.

You’ll learn things like:

  • how to choose the right business model and niche
  • how to identify your ideal customer
  • how to generate high volumes of quality traffic
  • how to increase sales conversions (online and offline)
  • how to create a winning front end offer
  • how to increase profits with high-ticket offers
  • how to tie it all together and build your Customer Acquisition Process

After you pass a simple quiz, you will get certified at the Gold level and qualify for the more advanced Titanium Mastermind (Stage 3).

The Titanium Mastermind

The Titanium Mastermind is a 3-day, 4-night live business-building event held at tropical locations like the Bahamas and Cabo San Lucas.

Over the course of 3 days, you’ll learn how to scale your business to 7-figures (and beyond) by implementing systems and “next level” marketing strategies.

You’ll learn things like:

  • How to create systems that allow average people to run your business, so you’ll never be afraid of losing (or firing) talented people
  • How to create Operations Manuals that document exactly how things should be done in every area of your business
  • How to delegate tasks to others, so you can focus on your REAL job–preparing yourself and your business for growth
  • How to put a Management System in place that will eliminate 90% of your “people problems”
  • How to leverage technology (like automated webinar platforms) to bring in sales on autopilot
  • How to dominate your market with mass media traffic strategies, and advanced online and offline traffic methods

In addition to the training, you will experience true luxury at a tropical resort where you will hang out and network with multi-millionaire business-building experts and your fellow Titanium Mastermind members.

After you attend, you will get certified at the Titanium level and qualify for the more advanced Platinum Mastermind (Stage 4).

The Platinum Mastermind

The Platinum Mastermind is a 5-day, 6-night live wealth-building event held at tropical locations like Costa Rica and Fiji.

Over the course of 5 days, you’ll learn how to invest the cash flow of your business and build wealth through passive income.

You’ll learn things like:

  • Several easy (and legal) tax-saving strategies that allow you to potentially keep 15-35% more of your money
  • How to “legally move” your money to safe, foreign locations, so you can keep more of what you earn
  • The secrets of wealth attraction, including the concepts you need to internalize to get over negative subconscious ideas about money
  • How to build wealth through passive cash flow from apartment buildings and other real estate investments
  • How to use the “value investing” method to get 10% returns on the stock market without having to read charts everyday
  • How to protect your wealth with the safest asset in the history of mankind … precious metals (and how to find reputable dealers and avoid scams)

In addition to the training, you will stay in a luxury suite at a 5-star tropical resort and network with some of the world’s top experts on wealth building, asset protection, and investing.

After you attend, you will get certified at the Platinum level and qualify for our highest-level training–the Diamond Mastermind (Stage 5).

The Diamond Mastermind

The Diamond Mastermind is a 10-day, 11-night live retreat at an even more luxurious resorts than Titanium and Platinum.

Over the course of 10 days, you’ll learn how to reach the end goal that we’ve been leading up to–selling your business for the biggest payday of your life.

You’ll learn things like:

  • How to put an Exit Strategy Team in place that will handle over 90% of the process for you
  • How to value your business (and get an appraisal), so you don’t enter any negotiation blind
  • How to ensure you get top dollar for your business, so you can live off the proceeds for the rest of your life
  • How to “pivot” after the sale and find personal (and financial) reward in consulting, investing, and training

In addition to the training, you will network in small groups with some of the most dedicated business owners and entrepreneurs on the planet and be treated like royalty at a breathtaking tropical resort.

We will also get off the resort for one full day and take you on an outdoor adventure (like cave diving or driving luxury sports cars on a private race track).

After you attend, you will be fully certified as a Diamond Mastermind member, giving you the highest level of credibility in the MOBE community.

MOBE—The Only Real World Business Education From Inception To Exit







MOBE is the only place in the world where you can get a real world business education from the birth of your idea to selling your business.

No one else has training this comprehensive.

(I checked.)

You will learn all the skills needed to start your business, including how to:

  • approach your business with the right Mindset
  • create your first product
  • put together your Customer Acquisition Process
  • hire your first staff
  • launch your first marketing campaigns

Then, you will graduate to the “growth” stages, where you’ll learn how to:

  • scale your business through 5, 6, 7, and 8-figures (and beyond)
  • break through successive revenue ceilings and hit higher income goals
  • build teams, systems, processes, budgets, and forecasts
  • invest the proceeds of your business to create passive income

And finally, you will enter the “exit” stage, where you’ll learn how to:

  • create and execute your exit strategy
  • sell your business for the biggest payday of your life
  • find personal and financial reward in consulting, investing, and training (after the sale)

No matter what stage your business is currently in, this training will help you build a better, more profitable business and get you closer to your ultimate goal of personal and financial freedom.

But it gets even better …

MOBE is also more affordable and faster than a traditional business degree!

  • You can finish the MOBE Core Curriculum in less than 12 months (in your spare time) as opposed to 4 to 6 years
  • The investment is a small fraction of the cost of a traditional degree
  • The results-based training is infinitely more valuable to your real world business than the theory taught in universities

At this point, there shouldn’t be any doubt left in your mind about what to do next.

I urge you to start your business education with MOBE today.

Start Your Business Education Today

Like I said earlier in this letter, you’re at a critical point. This is the first of several “crossroads” you’ll reach on your journey through the 5 stages.

All of those points are critical, but this is the most important because your business will never get off the ground if you make the wrong decision today.

Choose the right path and start your business education by signing up for the Silver Masterclass.

Go to the link below to get full details and sign up today.

Silver Masterclass


Matt Lloyd