To make sales online, you need to be able to write copy.
But there is a certain science to writing copy. If you’re sending out emails and not making any sales, or you have a sales page that is not converting, it’s probably because you’re making a mistake with your copywriting.
Norbert Orlewicz has found that there are two common mistakes that amateur copywriters tend to make. These mistakes cause their conversion rates to drop and drive their customers away.
In this video, filmed at the Diamond Mastermind in Jamaica, he reveals what the two mistakes are.
THE PURPOSE OF COPYWRITING
Perhaps the reason that amateur copywriters make the mistakes they do is they don’t understand the purpose of copywriting. Is it to create curiosity, interest, action, engagement?
The copywriter Joe Sugarman said, “the sole purpose of the first sentence in an advertisement is to get you to read the second sentence of the copy.”
In the same way, the purpose of an email subject line is to get you to open the email. Each line has the purpose of getting you to the next line.
Never forget that copywriting is a step by step sales process.
DON’T RUSH THE SALE
One of the two amateur copywriting mistakes is to rush the sale.
A lot of sales are lost because the copywriter or the salesperson asked for the sale too early. If you ask for the sale when the customer is not yet ready, you will scare them away.
Instead, you have to set up the sale. You have to walk the customer through a sales process, or sales funnel. There is a structure to this, which you must follow in your sales page and your copywriting.
This structure starts by meeting the customer where they are at, by highlighting their problems and fears. Then, it brings them towards the sale by explaining how the offer can help them overcome those problems and fears.
If you skip a step, you’ll get ahead of the customer and lose their interest.
DON’T TRICK PEOPLE
The second mistake amateur copywriters make is thinking their job is to trick people into buying.
Spammers often use email subject lines like “Your Refund Has Been Processed.” Sure, it may get you curious into opening up the email, but your common sense will tell you that no such refund exists. It’s just a trick.
You may be able to trick someone to click on a link, but you can’t trick someone into a high ticket sale. People are not going to spend large sums of money unless they fully understand what they’re signing up for and they genuinely want what you offer.
If your offer is good enough, you don’t need to resort to trickery. You only need to explain how your offer will solve people’s problem and they’ll gladly sign up.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to write copy and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.