It’s one thing to have an impressive number of social media followers, but it’s another to be able to convert them into paying customers. First, you have to ensure that you’re active on more than one social media platform to be able to “cast your net” over a wide audience, giving yourself a better chance at making conversions.
Ad Week reports that, “91 percent of retail brands use two or more social media channels to communicate with their audience.” This means businesses, like yours, should treat social media engagement the same way as it provides an opportunity to promote and sell your service.
To help you convert your followers into loyal paying customers, here are a few things you should consider:
Chat with Your Leads Using Facebook Messenger
Between 2011 and 2012, I started using Facebook’s Messenger service to communicate directly with my leads. It took a lot of time and effort, but I made a lot of sales from this very simple and effective method.
I earned about $45,000 in December 2011 followed by approximately $81,000 in January 2012. Notably, about a third of that revenue was a result of the time I put into communicating with my leads on Facebook’s Messenger service.
Make sure you ask the right questions to build a rapport with your leads. This will convince them that you’re actually a “real person” behind the success story. You can also answer their concerns and questions directly and gradually sell them your products and services.
Identify the Type of Lead
Before you chat with your leads on Messenger, take note of the two different types of followers you’ll be communicating with:
- Targeted follower: individuals who have already engaged with you or purchased a front-end offer.
- New follower: followers who are curious about what you can offer.
Targeted followers are easier to engage with than new followers since they’re familiar with your service and are probably looking to buy from you. Using the right amount of tact, you can easily convert these leads into sales.
New followers are often just curious about your business and require a lot more work to convert. Make sure that you convince them by probing their needs and delivering the best information to intensify their interest.
Ask Relevant Questions
To maintain credibility and increase conversion rates, make sure you’re asking appropriate questions during your conversations. Never ask for information from your followers like, “How do you do this?”
You should be the all-knowing guru that your followers want to learn from, not teach. Your questions should imply that you’re trying to help them or share your expertise. For example, you could ask, “Do you want to know how to do___?” And then proceed to explain.
The more your leads feel like they can learn from you, the more they’ll be convinced to buy.
Post on Your Fan Page Daily
Keep reminding your leads of your presence each day. Post new content to your fan page so that they know you are active and that you’re always improving your service.
It’s essentially a matter of perpetuating your leads’ interest in your services. Add content that will entice them to buy more products or boost their loyalty.
Post Inspirational Photos
Instagram, the premier photo-sharing app (you can cross-post to Facebook, too), is a great platform to showcase the benefits of your business to your leads. You could upload relevant and inspiring photos about being financially free.
For instance, if you’re trying to sell a product or service that promotes a better lifestyle and financial freedom for those who avail it, you should reinforce those claims through pictures or short videos.
Show your audience snapshots of:
- You at a luxurious hotel resort.
- You driving a brand new car.
- You sitting in your beautiful house, laptop open, smiling and working.
Inspired leads can be more convinced to take advantage of your offers if they see how good it is to be in the same shoes as you. Also, to highlight your expertise and experience, you can upload pictures of past industry events or seminars you’ve conducted. This will reassure your leads that they’re in good hands.
According to Brand Watch, Instagram content generates over 3.5 billion likes a day with over 80 million photos uploaded daily. And that means the more content you upload, the better you’ll be at reaching qualified leads.
Post Inspiring Messages
Every so often, you should post a quote or statement related to what you’re selling and motivate your customers to purchase your products or services.
For example, post empowering messages that could educate followers about how much better it is to receive a higher income after signing up with your company than to remain in a less-rewarding job or lifestyle. You could also use your social media accounts to promote your events or webinars by including dates of upcoming webinars to increase sales.
Create a Clear Path to Conversion
Social Media Examiner makes an excellent point about giving your followers an easy way to navigate to your products and services so you could convert them into buyers: “It’s important to make sure it is super-easy for potential buyers to buy. We tend to be fairly lazy consumers and if we have to search out how to buy from you, we are less likely to convert.”
Avoid using an info tab on your Facebook page which users must click in order to navigate to your website and figure out how to buy your products or services. Instead, you should create a tab on your Facebook page that enables users to purchase immediately or go to your order page, rather than sending them on a thankless journey.
If you don’t have the time to engage with social media users as much as you should, you could hire an assistant or social media manager to maintain your social media platforms. This will make it easier for you to be more socially active quicker since you won’t have to learn all the platforms and how things work.
When you consistently promote your products, engage with your leads, and upload engaging and informative content daily, you should get a significant amount of conversions. You can then leverage your results by knowing what topics connected best with your customers to get better conversions and more sales.