Dear Home Business Entrepreneur,
If you’ve ever watched nervously for sales after spending hundreds (or thousands) of dollars on traffic, then you know that sinking feeling in your stomach if those sales never appear.
And if you’re like most people, you blamed the TRAFFIC.
People love to blame traffic … but the truth is the conversion model is usually at fault.
You see, everything in online marketing comes down to one simple equation:
Traffic + Conversion = Sales
This equation was first presented by Ken McCarthy in the early days of the Internet and it’s been a fundamental “law” of marketing ever since.
It basically says that traffic is worthless without conversions.
The irony is that 98% of people in our industry focus on getting traffic and ignore conversions.
The best analogy for this comes from Perry Marshall’s book The Definitive Guide to Google Adwords.
Let me paraphrase …
Everyone knows that the Wright brothers invented the first flying aircraft.
But what most people don’t know is that there was another inventor named Samuel Langley who was trying to accomplish the same thing at the same time.
Now, the U.S. Congress had given Langley a grant of $50,000 (over $1 million in today’s dollars), and he put most of that money into building a very powerful engine.
After years of hard work, Langley was finally ready to test his plane on October 7th, 1903.
It crashed immediately.
Two months later, after pouring even more money into the plane, Langley tried again … and failed again.
His plane crashed into a river, along with his dreams of building the first aircraft piloted by man.
However, just 9 days later, in Kitty Hawk, North Carolina … the Wright brothers flew a sturdy, well-designed airplane (costing about $1,000) into the air–the first manned aircraft to ever fly.
Now, what did the Wright brothers do differently?
They focused on designing the aircraft, not the engine.
They made an aerodynamic plane that could glide so well, that all they had to do was strap on an ordinary engine and it flew.
Now, here’s how this applies to you …
Your sales funnel is the aircraft, and your traffic is the engine.
If you focus on designing a
better sales funnel, then you will get sales
with even a small amount of traffic.
And if you do this more effectively than your competitors you will WIN.
Let me explain (confession time) …
I put very little effort into traffic.
I put most of my effort into building powerful sales funnels, because I know that affiliates will send me traffic if I have the best funnel in the industry.
And I have a pretty good track record so far.
Over the past 5 years, I’ve had (literally) thousands of affiliates send me traffic, and the number keeps growing every year.
Because they make more in commissions with my sales funnels than anywhere else.
And if you do the same thing in your business …
Traffic Will Flow To You & You’ll Never Have To Worry About Leads Again
You see, I focused on building the perfect sales funnel that would convert–or “fly”–with even a small amount of traffic.
And once I had that in place, I could spend more on traffic than anyone else AND affiliates would send more traffic to me than my competitors.
This is why MOBE has experienced exponential growth in the past couple of years.
Our sales funnels have literally brought in well over 8-figures and most of that traffic was 100% free (from affiliates.)
The point being …
When you have conversions in place, traffic follows.
And at the Conversion Summit we’ll show you how to “figure out” conversions once and for all.
At MOBE, we get more TRAFFIC than anyone else in our industry (mostly from affiliates.)
We’ve seen first hand what converts and what doesn’t, and we’ve seen exactly what’s changed in the last couple of years online.
Simply put, there is no one else better qualified to teach you about conversions.
No one. (I checked.)
And at the Conversion Summit, we’re going to reveal our latest findings, open up our massive split-testing “vault,” and walk you through real LIVE examples of our best conversion “hacks” in action.
You’ll learn things like:
- Magic Squeeze Page “Tweaks”
Just one of these simple “tweaks” can boost your opt-in rates by as much as 20-30%, instantly increasing the size of your list and putting more “eyes” in front of your offer.
- Top-Secret “Offline to Online” Direct Mail Tactics
Yes … direct mail works IF you handle the offline to online transition correctly. Most marketers screw this up, but we’ll show you how to get direct mail to convert like the “big boys.”
- The Anatomy Of A Million Dollar Automated Webinar
Automated webinar funnels are the most effective way to sell high-ticket products on auto-pilot, and we’ll show you every component of a “winning” webinar funnel including the registration page, the presentation, the platform to host it, and the automated follow up.
- Super-Stealth Money-Grabbing Follow Up Sequences
Automated email follow up sequences can boost your sales by as much as 25%, and they’re completely “set it and forget it.” It takes hardly any time to setup these campaigns, but they’ll work in the background to drive prospects back to your sales pages and bring in piles of money forever. (BONUS: We may even talk about the “next generation” in follow up–text reminders!)
- The Truth About Google and Facebook
Google and Facebook are constantly changing their rules, and not just on the traffic side. In order to avoid the infamous Google “slap” and keep the Facebook gods happy, you need to know how to setup your landing pages to be compliant while still getting them to convert (we’ll show you how.)
- The Dan Kennedy Treatment
Dan Kennedy is the highest-paid direct response copywriter of our time and he’s famous for NEVER using the Internet. He’s still successful because the fundamental laws of selling are based in human psychology and never change. You’ll learn several classic “Dan Kennedy style” methods for creating a throat-grabbing headline and hook that your prospects won’t be able to ignore.
- The 12 Step Sales Letter Formula
David Frey is famous for his “12 step sales letter” but it’s the same basic structure that’s been used by A-level copywriters for decades. We’ll break this structure down for you and show you how it applies to EVERYTHING from webinars, to VSLs, to “old school” direct mail packages.
- Split-testing Brain Dump
Split-testing is what separates the top 1% of online marketers from everyone else. One word in your headline could change response rates by 30% or more, but you would never know without a split-test. We’ll show you the results of our obsessive split-testing experiments on everything from headlines to price points to add-to-cart buttons, security seals, light boxes, and micro-commitment squeeze pages.
- [ADVANCED] High-Ticket Phone Sales Follow Up
Most of you know that high-ticket phone sales is my “secret weapon.” Other companies have tried to copy MOBE, but none has been as successful at selling high-ticket programs ($9,000 and up) over the phone. We’ll reveal the exact process we use to build a top-notch phone team, distribute leads, and teach them our unique “no pressure” sales techniques.
Note: Keep in mind that event content is subject to change. It's not uncommon for a speaker to discover an amazing technique in the weeks before an event and put that ahead of their previously planned content.
Now, we'll be covering a LOT of content at the Conversion Summit but I want you to understand that most of these tweaks are simple and can be put in place quickly at little to no cost.
That's right ...
These Simple “Tweaks” Are Profit-Multipliers
But Can Be Made For Free (Or Low Cost)
& Implemented In A Matter Of Minutes
Most of these tweaks—like our squeeze page "hacks"—cost you virtually nothing to implement and may only take you a few minutes to make yourself or pass off to your developer.
Others—like the automated email follow up sequences - might take a couple of hours, but they are "plug & play" meaning that you only need to set them up once and they'll make you money forever.
No matter what ... everything you learn the the Conversion Summit will be a "profit multiplier" which means they are simple changes that will have a compound effect on your profits.
When you put enough of these tweaks in place you can see your profits jump as much as 40% or more in a matter of months.
And while a big part of the Conversion Summit is about training ... It’s also about networking and having fun!
You’ll Meet Some Of The Coolest (And Smartest)
Conversion Experts In Our Industry
At the Conversion Summit you’ll be learning from a “dream team” of conversion experts—guys and gals that manage my campaigns in MOBE.
I'll also be bringing in some of the world’s best trainers on topics like copywriting and Google-friendly landing pages.
You’ll be able to meet these people in person, network with them, and chat with them at the bar or in between sessions.
Who knows, you might strike up a conversation with an A-level copywriter who gives you a killer headline for your offer just for buying him a beer.
Or you might make connections with other attendees (all serious online entrepreneurs) that could turn into profitable partnerships.
We might have some specific activities planned that we'll announce before the event, but all Conversion Summits will have a ton of opportunities for you to network and have fun ... at the hotel bar, at informal “meet and greet” sessions, and at group meals.
So ... like all MOBE events, the Conversion Summit will be both fun and informative.
Just listen to some of the attendees from our past events ...
At age 28, Matt Lloyd sits at the helm of the premier home business company in the online marketing space. He dropped out of college to pursue Internet Marketing and now MOBE is a $50 million dollar company paying out millions in commissions each year.
Your MC for the Conversion Summit–Drew has served as director for 7 different companies in various industries, and has spent the past 25 years studying and applying personal development, and lives and works from his home in Sydney, Australia.
Ryan worked in Corporate America in an unfulfilling role, so he decided to build a business where he could live life on his terms. As sales manager and a successful affiliate, he oversees the results of thousands of up-and-coming members.
Here’s Exactly What You Get When
You Attend The Conversion Summit
Full, 3-Day Conversion Summit Event
You and a guest will get access to the full, 3-day Conversion Summit where you will learn directly from some of the best conversion experts in the world, including key people from the MOBE team that have been behind our 8-figure sales funnels. Your Access will include live, from-the-stage training and additional printed materials.
Live, In-Person Training & Networking
In addition to live training from the stage, you’ll be able to learn from, and network with, the speakers and other attendees. Outside of the trainings, you’ll have a chance to hang out with the speakers and attendees at meals, at the bar, and in between sessions. We also may have some other group activities planned (those will be announced before the event).
Permanent “Conversion Summit” Recordings
My staff will be recording the entire Conversion Summit, and preserving every valuable minute of it. Nothing will be lost, and every tip, trick, and traffic secret will be captured on tape for you to revisit at any time.
After the event, we’ll compile and edit all the video and post it to an online member’s area. You’ll be able to access this member’s area at any time.
My Incredible Offer To You ...
The “value” of everything here is easily, $10,000 (or more.)
I’ve seen other companies charge over $10,000 for events that don’t even provide HALF as much value as you’re getting here.
Just one of these “tweaks” to your sales funnels could increase your conversions by up to 40% by next month.
Implement them all and your profits could grow by 10 to 20 times in the next 12 months.
But, with that said ... I know that $10,000 is a big investment.
And I don’t want money getting in the way of you attending the next Conversion Summit.
So I won’t charge you $10,000.
Or even HALF of that ... $5,000.
Your one-time investment for the Conversion Summit is just:
That’s it. Now ... $2,997 is really NOTHING compared to the immense value you’re getting. I’m sure you’ve spent $2,997 or more on home study courses that ended up collecting dust on your shelf.
With the Conversion Summit, you will get live, in-person training that you will be forced to consume (there’s no avoiding it!)
You will be able to implement some of this training while you’re at the event, which means you’ll get INSTANT results. Not only that, when you attend events the training is hyper-focused which means that your brain will accept and retain everything you’re learning for later use. (You will also have the recordings, printed materials, and your notes to go back to at any time.) This will make it 10 times easier to implement than a typical home study course. And when you do implement these simple “tweaks” you could potentially make back your investment in a matter of weeks ... and the rest of the money you make this year as a result would be pure profit! There’s just one catch ... Spots are limited. We can only accept a certain number of attendees at each Conversion Summit in order to keep it intimate and exclusive. Reserve your seat below to claim your spot before it’s gone.
We will be holding several Conversion Summits events every year in different locations around the world.
On the next page, you’ll see an updated list of available events and all event details, including locations and venues.
You can reserve your seat for the event of your choice on the next page.
When all seats for a certain event are taken we will mark it as “closed”—so reserve your seat now while you still can.
P.S. Remember, the Conversion Summit is a full 3-day event where you will learn the conversion “hacks” that my company has discovered after driving over 10 million visitors to our web pages. You will learn dozens of simple “tweaks” that you can make right away to immediately increase your conversions in addition to “big picture” conversion methods that you can use for the rest of your life. All in all ... You’ll get everything you need to increase your conversions (and profits) by up to 40% (or more) in a matter of months.