A lot of marketing gurus dish out the simple advice to just blog every day, and keep publishing content. If you’ve tried that strategy, then you’ve probably found that it doesn’t work.
If you’re finding that your video marketing or blogging isn’t producing any results for you, it’s because you’re publishing the wrong sort of content.
Here’s an important lesson for you. All content must serve a purpose. If your content doesn’t serve any purpose, it won’t get you any results.
In this video, I explain the one and only purpose of content marketing.
THE PURPOSE OF YOUR CONTENT
The only purpose of content marketing is to move someone closer towards making a buying decision.
Many marketers think the purpose of content is to provide value and solve problems. Simply doing that alone won’t necessarily get you paid.
On YouTube, you can find a lot of informational videos about topics like “How to Create a WordPress Blog.” Marketers publish these videos thinking that if they put out enough value, the money will naturally flow back to them.
It doesn’t work like that. You can provide a lot of value and still not make a cent. Think of Wikipedia. It provides immense value, but it has no business model. It relies on donations.
FIRST MAKE MONEY, THEN DELIVER VALUE
You want to collect cash, then provide value through your product. It has to be done in that order.
This isn’t about being selfish. If you don’t receive any money, you can’t finance your business and you won’t be able to help more people.
If the content you put out does not move someone closer towards buying, it’s a waste of your time to produce. It doesn’t matter how valuable it is. There’s no correlation between the value of your content and how much money you’ll make.
All content that you publish should serve to sell your products, and you should feel no guilt about doing this. If you feel uncomfortable about it, you’re probably selling the wrong thing.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to do content marketing and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.