Internet marketing is a competitive industry, which is something you’re going to have to accept. Affiliate marketing has grown nearly 150 percent since 2000. And in 2011, the number of affiliate marketers increased by 35 percent.
Only once you expect and accept the competition can you proceed to conquer them. Like many business decisions, you can’t shy away from competing. You need to show confidence and belief in your company to not only overwhelm the competition, but also to motivate your team.
Have a Strong Offence
I personally enjoy the competition in this ever growing industry and tend not to shy away from it. I face my competition head on without taking the defensive stance.
My strategy to deal with competitors has traditionally been to focus on my offence by consistently producing effective, results-oriented products. In fact, MOBE is inclined to produce at least one new product each month.
Don’t let your competitors’ work bother you. Instead, you should focus on your business and continue to produce invaluable products.
Be the Competition
Rather than worrying about what the competition is doing, you should aim to be the competition. Strive to generate such fantastic results that your competitors consider you their biggest threat.
At MOBE we have a fantastic high converting back-end process that makes the competition take notice. Remember, consultants are most loyal when they are paid high commissions for their sales and traffic.
So, if there’s a high-ticket program out there like MOBE, competitors have to make sure that they can make the same amount of pay-outs we do.
If you can offer your customers value for money and give them products and opportunities that others cannot, you’ll probably never have to worry about the competition again. For example, in return for their loyalty to MOBE, here are some of the things we offer our customers:
- Comprehensive Back-End Sales Process
- Step-By-Step Programs
- Live Events
- Phone Sales
- Direct Mail
- Additional Offers
Most affiliate marketing companies only provide expensive digital products, but at our live events, for example, customers can gain some incredibly invaluable networking opportunities, not only with fellow attendees, but with some key industry leaders.
Take Advantage of Opportunities
Although you should remain focused on your own products and business, it’s important to keep your ear to the ground from time to time to see what your competition is up to. Specifically, you should see if a competitor has fallen short in any area that you can use as traction. If they’ve made a mistake somewhere or you find they are missing a potential opportunity, take full advantage.
For example, Netflix was founded in 1997 at a time when people rented a DVD or VHS from a video store and then had to return it by a particular time. Blockbuster was the largest chain by far. At one time they had more than 9,000 stores and 60,000 employees.
In an interview with Stanford Business, Reed Hastings, Netflix co-founder, says that he realized his competition at the time was slow to catch on to the fact that plastic discs had more room for huge amounts of data and weighed very little, making it feasible to distribute movies on DVD by mail.
Blockbuster was slow to respond and they failed to see Netflix as a serious competitor until 2004. “They had a big advantage, were 15 times our size, and if they had started [a mail-order business] two years sooner, they probably would have won,” said Hastings.
You’re bound to face a number of competitors, critics, and imitators in your business. But that’s okay. It doesn’t mean you’re not in a “niche.” It just means that there’s a high demand for what you’re selling. All you have to do is sell it better.
A strong work ethic, coupled with a steely determination will keep you ahead of the competition no matter what product they’re promoting.