If you have a blog or a website, you don’t want people to visit once, leave and then forget about you.
You want to hold onto them by capturing them as a lead and following up with them. That way, you can continually provide them with more value and have them buy from you repeatedly.
John Chow thinks of his blog as one big opt-in mechanism. The entire blog is designed to capture leads and send them through John’s sales funnel.
In this video, filmed at the Platinum Mastermind in Fiji, John gives some tips for capturing leads and keeping their attention after they’ve opted in.
HOW TO CAPTURE YOUR LEADS
An easy way to capture leads is to offer a free incentive. This could be a video, a piece of software that accomplishes some task relevant to your market, or an ebook.
John Chow gives away an ebook as an incentive to capture leads. To create the ebook, he simply compiled all his old blog posts relevant to the theme of the book, and made a few adjustments.
If you’ve been blogging for 6 months or longer, you have enough material to compile an ebook. It doesn’t need to take you a lot of additional work. Another option is to use a private label ebook to save yourself the work of writing it yourself.
HOW TO KEEP YOUR LEADS
Once you do capture your leads, here are some tips to keep their attention and interest.
First of all, remind them of why they’re here. Remind them that they entered their email into one of your websites and requested your ebook, video or whatever you promised them.
This may seem unnecessary, but people forget quickly. They might not check their email until several hours later, and an unfamiliar name in their inbox might confuse them and cause them to hit the spam button.
Next, set the expectation of what your emails will be about. Give your leads a reason why they should read your emails over everyone else’s.
Don’t go overboard with your background. Keep it short, and give your leads a chance to warm to you first. Don’t take their attention for granted.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.